It may sound like greed to make a film re-release just to beat the box office record held by James Cameron’s Avatar. Those who saw Avengers: Endgame, though, would say greed doesn’t apply when it’s truly one of the most compelling films of the year. Rather than wait until Oscar season to re-release the film — in the thought it might get a Best Picture nod — Marvel is re-releasing a bonus edition sooner rather than later.
While this is also an advance push for Spider-Man: Far From Home, fans will look at it as a love letter since it’s going to include deleted scenes and more.
Here’s our “when and where” guide to the film’s re-release, including speculation on what the impact might be.
When will the ‘Avengers: Endgame’ re-release hit theaters?
Avengers: Endgame will hit theaters on June 28. Despite Toy Story 4 likely still dominating the box office the week of June 28, it’s the best time of the summer to re-release Endgame. The excitement of the Fourth of July week is gearing up then, not including anticipation of Spider-Man: Far From Home, which is an epilogue to the MCU as we’ve known it.
Was it essential, though, to re-release Avengers: Endgame just before Far From Home‘s July 2 debut? With memories being shorter nowadays due to a tidal wave of content and news, arguably so. It’s still going to probably break a record for a re-release happening only two months after the initial release, albeit only in America.
At the time of writing, Avengers: Endgame is at #11 on the U.S. box office chart (with a total domestic take of $833 million), proving most MCU fans have already seen the film. No doubt there’s some who haven’t seen it yet who may be goaded into doing so on June 28 based on the heavy marketing.
For them, they might have a different experience if the deleted scenes flesh out the complex story to avoid confusion.
Will all mainstream theaters have the re-release?
There won’t be any doubt you’ll see the re-release of Avengers: Endgame in every mainstream movie theater the last week of June. The time an MCU film plays in the independent theater, the world will implode with the biggest crossover in history.
Any of you planning to see a double feature a week before the Fourth of July can probably go see Toy Story 4, then see the Avengers: Endgame re-release at the same theater. Considering the re-release will probably have an even longer runtime than the previous three-hour cut, it could make for a long movie-watching day.
As we’ve mentioned, the real strategy here is to break the box office record held by Avatar. The chances are good that this is going to happen, outside of news Avengers: Endgame‘s extended cut is more just added footage at the end. Yes, it’ll be more of an extended post-credits scene the initial release didn’t have out of respect for the superhero deaths.
You could even argue this was a bit of a rushed decision based on the announcement of it only one week ahead.
What will the deleted scenes and the “tribute” be?
We’ve already done some speculating recently on what the deleted scenes might be, but the real scenes are still being kept secret. Let’s hope they help flesh out the story a little more, including giving some new understanding or twists on the time travel the superheroes used to alter the timeline.
Reportedly, there’s also going to be a “tribute” at the end, which is looking like it’ll be for Stan Lee, who died last November. Or, it could be a double tribute, one to Lee and Robert Downey, Jr. in playing Tony Stark for 11 years.
For most fans, however, a tribute to Lee would be more apropos rather than giving tribute to a legendary Marvel superhero who may not really be dead forever.