‘Baby Shark’ Creator Plans New Takeover With this Species
History has a way of documenting phenomena—whether explainable or unexplainable—and the craze that is Baby Shark will be acknowledged as one of influence and maybe even notoriety. Were you able to escape its viral jaws during the past 12 months? The power of “Baby Shark” spilled over from its YouTube popularity and into Billboard’s top 40, late night TV, nightclubs, major league baseball, and a television series.
But the company that owns Baby Shark isn’t done taking over the world yet with its catchy kid-centric tunes that will elevate your parties or haunt your wildest dreams.
SmartStudy wants to introduce new characters
The hungry family of sharks and their upbeat lurkers’ anthem “doo doo doo doo doo doo” didn’t sway audiences in China, and that gave the South Korean-based company SmartStudy (owner of Pinkfong brand) an idea. Ryan Lee, one of the co-founders of SmartStudy, wants to bring dinosaurs into the kiddie equation.
Lee told Reuters that the unexpected success of the sharks and an untapped market in China inspired a new creative endeavor. “Children who like dinosaurs definitely exist around the world, but there’s no brand name attached to them.”
Why China? The country doesn’t have access to YouTube which played a role in people not being able to enjoy (or hate) the fifth most-viewed video on the platform (Baby Shark). Lee hinted that he didn’t want the song to be a one-hit wonder for the brand either, so there is a real possibility that everyone on Earth will get to experience the joy of a singing dinosaur or two with Baby Shark vibes.
‘Baby Shark’ is coming to Nickelodeon too
“Baby Shark is a multiplatform phenomenon, and appetite for more content and products is strong around the world,” said Pam Kaufman, President, Viacom Nickelodeon Consumer Products. “Our outstanding creative teams are moving fast to get more Baby Shark product across multiple categories to retailers, and our content team is excited to develop a terrific original animated series that will bring this property to new heights and even more fans.”
No word on when the series will go air, but for now, fans can catch a “Baby Shark Live!” stage show, and at some point in the future, a feature film too. There’s no stopping it.
SmartStudy has other plans for its characters
In addition to the dinosaurs and “Baby Shark” screen invasion, SmartStudy has licensing deals in place with multiple companies—including Kellogg’s—and is aiming to launch an IPO. That means there are multiple ways for fans and parents who aren’t fans to get in on the action via entertainment or investments.
Since arriving on YouTube in 2016, “Baby Shark” has amassed nearly 4 billion views on the site and it keeps climbing. When the dinosaur versions land in China or anywhere else, we all should prepare for next wave of earworms, memes, and dance challenges.