This Beauty Brand Was Just Called Out For Their Racist Attack Against Jordyn Woods

Jordyn Woods is having a tough couple of weeks. In mid-February, all hell broke loose when it was reported that Woods –who is best friends with Kylie Jenner, was allegedly caught hooking up with Khloé Kardashian’s boyfriend, Tristan Thompson.

After going on Jada Pinkett Smith’s Red Table Talk and telling her side of the story —Woods revealed that Thomspon did indeed kiss her as she was exiting a party, but she never hooked up with him whatsoever. Unfortunately, Woods’ apology and admission did not stop the Kardashians and their fans from bullying the 21-year-old and dragging her name into the mud. However, after fans came to her defense and called out the Kardashian/Jenner clan for their own indiscretions –things seemed to have settled. Now –a beauty brand is under fire for their racist attack against the curve model.

Bellami Hair attacked Jordyn Woods for having ‘bad hair”

In her most recent Instagram post after the Tristan Thompson scandal. Woods debut an adorable bob hairstyle with a positive message underneath it. Apparently, Bellami Hair–an extensions brand– thought that they could use Woods’ post to continue to bully her and be vicious. They posted a meme to their account using the model’s photo that said, “When Kylie Jenner stops paying for your lifestyle, including your hair extensions.” The company went on to add their own caption which read. “Bad hair is just one betrayal away. These memes have us lolling.”

Bellami Hair has been accused of racism

Internet users were horrified by the meme. One commenter called it “absolutely disgusting” while another straight up called Bellami Hair racist. They said, “They feel comfortable doing this because she’s a [black woman], and it’s exhausting.”

Twitter user @BlakeLawren came straight out with it saying, “Every single person in Bellami Hair’s comments excusing that insensitive Jordyn Woods post is white. It is absolutely baffling to me that white people still think it’s their place to tell minorities what we should and shouldn’t be offended by.”

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Did Bellami Hair apologize for attacking Jordyn Woods?

With such swift backlash, Bellami Hair was quick to backpeddle on their rude meme. The company took the post down and issued an apology saying,

We would like to sincerely apologize to Jordyn Woods and our followers and for the social media post that was shared on our platform yesterday that may of offended anyone either directly or indirectly. We believe that all hair types are beautiful especially natural hair we did not want to hurt or offend anyone with our post but just intentions are not enough. Because of our emphasis on wigs and extensions the inclusion of “bad hair” was a very poor choice of words and insensitive, we sincerely apologize, this is a subjective phrase and we never wanted to target or insult anyone who chooses not to wear our products. Regardless of this apology it is unacceptable and we recognize this and will do better. We are deeply sorry to Jordyn and to anyone who was upset by the caption and post regardless of intentions we are striving to continuously expand our product lines so we can provide products that are suited for all hair types, textures, lengths and shades. We will strive to do better and be more mindful of sharing uplifting and positive content as it is never our intention to insult or attack anyone. Thank you all for bringing this to our attention and allowing us to address this with you all. Much Love.

However, it doesn’t look like many people are accepting the extension company’s apology. Many of the brands’ followers are calling the meme “unforgivable.” One commenter said, ” Disgusting, I hope you get a little more education into where your hair for your extensions comes from. Boycott this brand.”

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