Beyoncé Announces Collaboration with Adidas for Ivy Park’s January Launch
There’s never a day off for Beyoncé Knowles-Carter. Recently, the Grammy-award winning artist shared a collection of photos on her Instagram account, dotted with hues of white and maroon. These pictures came with an announcement about IVY PARK’s upcoming collection with the activewear company, Adidas. Learn more about Beyoncé and her involvement with IVY PARK here.
Beyoncé is an owner of the clothing company, IVY PARK
She’s a singer, actor, director, and entrepreneur. In addition to her own line of Beyoncé merchandise, this artist is involved in a handful of companies. That includes Chime for Change, a non-profit organization she created with actress Salma Hayek, and the non-profit entitled the BeyGood Foundation.
In 2016, Beyoncé started her own line of activewear clothing, entitled IVY PARK. She first announced this company with a cover on Elle Magazine and a handful of trendy clothes worn by the artist herself. (You can see her sporting different items in her Homecoming documentary.) Now, Beyoncé Knowles-Carter is back with another collection, dropping Jan. 18, 2020, and Elle Magazine cover story.
IVY PARK is collaborating with Adidas to bring Beyoncé fans new activewear, complete with new sneakers
These two companies first announced their partnership in April 2019, complete with a picture of Beyoncé surrounded by Adidas shoes on Instagram. On their website, IVY PARK shared that they joined forces because of their commitment to empowering women and inclusive athleisure clothing.
“This is the partnership of a lifetime for me,” Beyoncé said, according to the IVY PARK website. “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
Beyoncé discusses IVY PARK’s collaboration with Adidas during her interview for Elle Magazine
The new year just might be the year of Beyoncé. The artist earned Grammy nominations for her work with Disney’s photo-real adaptation of The Lion King. She is releasing her IVY PARK X Adidas Collection during January. Additionally, Beyoncé is the cover star of Elle Magazine’s January issue, discussing everything from music to clothing in a candid article for the publication.
“I think it’s important to have great basics that you can wear again and again,” Beyoncé said during her interview for Elle Magazine. “Versatility is a big part of the IVY PARK line and what inspires me. You can create your own style by experimenting and taking chances and continually reinventing your look with all of these pieces.”
“I also donate my personal clothes to great charities that support women getting back on their feet,” she continued. “And I save my special pieces for my daughters! ‘I give my daughter my custom dresses, so she gon’ be litty. Vintage pieces by the time she hit the city, yeah-ah!!’”
Music by Beyoncé, including The Lion King: The Gift, is available for streaming on Spotify, Tidal, Apple Music, and most major streaming platforms. The IVY PARK X Adidas Collection drops Jan. 18, 2020.