Big Hit Entertainment CEO Bang Si-Hyuk on BTS’ Success and the Influenced of Technology on the Music Industry

Together, they’re one of the biggest boy bands in the world. This K-pop group won multiple awards, millions of streams, and the support of fans worldwide. But what makes BTS so popular? Has social media contributed to their success? Here’s what Big Hit Entertainment’s CEO, Bang Si-Hyuk, said about the K-pop group, BTS.

Korean K-pop band 'BTS' are seen at 'Jimmy Kimmel Live'
Korean K-pop band ‘BTS’ are seen at ‘Jimmy Kimmel Live’ | Photo by RB/Bauer-Griffin/GC Images

BTS is one of the biggest boy bands in the world, recently winning the Mnet Asian Music Award for ‘Artist of the Year’

This K-pop group is one of the biggest boy bands in the world. BTS swept this year at the American Music Awards, taking home the awards for Favorite Duo or Group Pop/Rock, Favorite Social Artist, and Tour of the Year. They earned nominations at the MTV Video Music Awards. They even became the first K-pop group to present an award at the Grammy’s.

With their music videos alone, BTS broke a few records. Some video clips have hundreds of millions of views, including the Youtube videos that accompany songs “DNA” and “Boy With Luv.” But what separates BTS from other K-pop groups and boy bands?

This K-pop group even collaborated with artists like Lauv and Halsey

One thing that separates BTS from other K-pop groups are their collaborations with artists from across the globe. Ed Sheeran helped create their recently-released song “Make It Right.” They’ve performed “Boy With Luv” with Halsey at the Billboard Music Awards. BTS even featured artists like Charli XCX and Lauv in their music.

Since their debut, Big Hit Entertainment managed this award-winning K-pop group. In one interview, Big Hit Entertainment’s CEO, Bang Si-Hyuk, commented on the success of BTS and how social media helped them reach their worldwide audience.

Big Hit Entertainment CEO, Bang Si-Hyuk responded to BTS’ success

But what makes BTS so special? How did they become so popular? During one interview with Billboard, the Big Hit Entertainment CEO, Bing Si-Hyuk, discussed BTS and the reasons why he believes the K-pop group is so successful.

“The experience of global citizens watching the same performance at the same time has been transformed now to one where we communicate real-time with anyone around the world, in our palms, through various channels,” Bang said (with English provided in real-time from an on-site translator). 

“We exchange the same contents, sensations, and enthusiasm. Through that very same technology, BTS, which came from a small production company here in a country in eastern Asia, has resonated with the world,” he continued. “Global audiences have become fanatical about the music videos where Korean singers sing in Korean language and dance. Globally, the lyrics, dialogues, and messages of BTS are translated and shared worldwide, which has made BTS into The Beatles of the YouTube generation and a hero at the periphery. Conversely, the success of BTS has proved the existence and value of YouTube technology.”

Music by BTS, including Map of the Soul: Persona, is available on Spotify, Apple Music, and most streaming platforms.