‘BIP’ Fans Are Making Fun of Demi Burnett’s Instagram Post About Taking a Social Media Break
Bachelor in Paradise is over for the season, but Bachelor nation fans aren’t finished keeping up with a few fan favorites who graced the beaches of Mexico. And one favorite is Demi Burnett. While she originally gained fame through Colton Underwood’s season of The Bachelor, she found love at home and continued her romance in Paradise with her partner, Kristian Haggerty. And since then, all eyes have been on Burnett to see when she and fiancee Haggerty are going to tie the knot.
Burnett posts about her personal life on Instagram, but it seems a recent post about her taking a social media break is getting a lot of attention. Here’s why fans appear to be annoyed by the content.
Many ‘Bachelor’ stars become social media influencers after the show ends
There’s always hope that contestants going on the Bachelor shows are in it for love, but there’s no doubt there’s money to be made even for those who leave heartbroken. Because fan favorites from the franchise end up having a hefty following on social media, it makes sense that many go on to become social media influencers. From this past season of Paradise, we’ve seen Kristina Schulman, Caelynn Miller-Keyes, and Hannah Godwin promote products on the ‘gram after the show was off the air.
As Alison Levy Bringé, chief marketing officer at Launchmetrics, explained to Women’s Wear Daily, “It’s surprising looking at the data because when you think about reality TV stars, especially from The Bachelor franchise, you wouldn’t necessarily think they have such influence, but their engagement rates are better than some celebrities and fashion influencers.”
Sarah Boyd, the founder of Simply, an agency that helps brands with influencer marketing, also commented on why so many Bachelor contestants are successful influencers. “They’re very attainable and everyone watching the show feels like they could be them or they could be their best friend. That’s what’s different with traditional celebrities because [people] don’t relate to them, so they don’t buy the things they’re talking about,” she told WWD.
Fans are giving Demi Burnett a hard time over her recent advertisement
Demi Burnett was a fan favorite on Colton Underwood’s season of the show. Her spunky attitude and self-confident nature made her an enemy to a few of the other girls in the house, but there’s no doubt she was memorable. For this reason, it seems she was quite sought-after in the social media influencing world. And she recently advertised Miller Lite to her Instagram followers with a message about going off of social media for 24 hours.
“My face is an actual representation of how excited I am to go dark on social media for 24 hours. I’m all about authentic conversations and making people laugh in-person! So grab a @MillerLite for you and your friend and take 24 hours to enjoy life!” Burnett captioned her post.
Unfortunately, her followers didn’t seem too into her advertisement or her 24-hour silence on Instagram. “Demi I know you ain’t actually drinking that piss water,” one follower commented. Another wrote, “The beer isn’t even open.” Yet another wrote, “Lol 24 hours wow.”
This isn’t the first time ‘Bachelor’ nation fans have bashed contestants for their ads
Despite some of the backlash, Burnett certainly still has her fans who support her. And she can take solace in the fact that many other Bachelor nation stars have also gotten made fun of for their Instagram ads. Recently, Kristina Schulman posted an ad for Tinto Amorio wine to her ‘gram, and her followers called it “cringeworthy.” We also can’t forget that fans started to get annoyed with Cassie Randolph for her sponsored content. And it was one particular post about skincare that had some fans in an uproar and accusing the star of not really using the products she promotes.
Since Bachelor influencers seem to make thousands of dollars per post, we can’t blame them for their (sometimes) cheesy advertisements. And we’re sure Burnett’s latest Miller Lite ad is just one of many we’ll see in the future, so fans will have to buckle up and prepare!
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