Behind the BTS Anti-Violence Campaign With UNICEF, the ‘Love Myself’ Campaign

Whether it’s through their music or through their anti-violence campaign, BTS always promotes self-love. But what, exactly is their “Love Myself Campaign?” When did this K-Pop group start their partnership with UNICEF? Here’s what we know about BTS and their work with non-profit organizations.

BTS
BTS | Rich Fury/Getty Images for The Recording Academy

Last year, BTS spoke at the United Nations

BTS fans weren’t surprised when BTS spoke at the United Nations during 2018. After years of promoting self-love, it was only fitting that the group would take their message to a larger platform.

“After releasing the ‘Love Yourself’ albums and launching the ‘Love Myself’ campaign,  we started to hear remarkable stories from our fans all over the world,  how our message helped them overcome their hardships in life and start loving themselves. These stories constantly remind us of our responsibility,” RM said during his speech. “So, let’s all take one more step. We have learned to love ourselves, so now I urge you to “speak yourself.”

This speech was in conjunction with the group’s anti-violence campaign with UNICEF, entitled the “Love Myself Campaign.” Again, the group promoted the non-profit organization, sharing a video on YouTube for International Day of Friendship.

BTS has had their ‘Love Myself’ campaign for over a year

This K-Pop group is known for many things. They’ve broken records and become one of the biggest boy bands in the world. They’ve also partnered with UNICEF for an anti-violence campaign. The “Love Myself” campaign promotes self-love and support among BTS fans.

“In the year since UNICEF and BTS joined together to eradicate violence against children, we have raised over 1.6 billion won,” said UNICEF Korea in a statement. “During it, they have continued to spread their positive influence, such as with the UN General Assembly ‘Speak Yourself’ speech.”

The campaign began in 2017 and within a year raised over a billion Korean won. As of April 2019, the group raised over $2 million United States dollars for their cause. Reportedly, the money they’ve raised with this campaign goes towards anti-violence initiatives and supports The United Nations Children’s Fund, also known as UNICEF. The boy band members don’t stop there. Individually, the member support non-profit organizations they care about.

The BTS members support various charities with their own money

Even though BTS has their Love Myself Campaign partnership with UNICEF, the boy band members donate to various charities with their own money. That includes performers like Suga, Jin, and J-Hope.

For his birthday, Suga reportedly donated 100 million Korean won to the Korea Pediatric Cancer Foundation. Mr. Worldwide Handsome, Jin, is a member of the UNICEF Honors Club, thanks to various large donations from the singer.

As the reported wealthiest member of BTS, J-Hope often donates to various non-profit organizations, including ChildFund Korea. According to Showbiz Cheatsheet, the rapper “donated 100 million Korean won, or an estimated $89,000 United States dollars, to ChildFund Korea. In December 2018, the rapper donated 150 million won, or an estimated $133,000 United States dollars, to the same organization.”

BTS albums, including Map of the Soul: Persona, are available for streaming on Spotify, Apple Music, and other music platforms. To learn more about the Love Myself Campaign visit their website.