K-pop band BTS is one of the hottest acts in popular music today. They are widely credited with popularizing the genre of K-pop with American audiences and have a rabid fan following, especially on social media. BTS is also one of the hardest-working groups around, frequently hitting the road for very successful stadium tours, where the band makes the bulk of their impressive yearly salary. Read on to discover where BTS came from, why they are so popular with fans all over the world, and the insane amount of money that they haul in every year.
When was BTS founded?
Although BTS has only recently experienced their incredible success with American audiences, the group was actually founded in 2010. The South Korean boy band lineup was established in 2012, with members Jin, J-Hope, Suga, RM (Rap Monster), Jimin, V, and Jungkook. While their group name translates as “Bulletproof Boy Scouts,” the group recently decided to change up the meaning of their name, and therefore their image, when they re-branded as BTS: “Beyond the Scene.”
In 2014, BTS first started becoming popular with Korean audiences, and the release of their first several albums helped to cement them as talents to watch. They also started growing a huge following on social media, especially YouTube, where they are one of the most-watched channels on the platform. 2018 was the year of BTS in the United States, with the group’s popularity extending abroad to American audiences. This year, they have climbed even higher on the chain of success, even presenting at the Grammy Awards, a first for any K-pop group.
Why is BTS so popular with fans?
BTS has earned many comparisons to the Beatles, not least for their incredibly devoted fanbase. Members of the BTS “Army” track the group’s movements on social media, keep up with their favorite group member, and often know every detail about the K-pop band’s lives and careers. Fans love their insanely complicated choreography, their catchy songs, and the positive message of support and self-confidence that BTS spreads through fun songs. The group writes songs that deal directly with many issues faced by young people, leading their fans to feel as though they have a real connection with the band.
Furthermore, BTS sends the love right back to their fans. They interact with their followers on social media quite frequently, showing a level of compassion and caring that seems over and above what is displayed by many popular musicians. Music critics also sing their praises, citing the consistently high level of professionalism in their shows and songs. BTS truly seem to practice the message in the songs, regularly donating to charitable efforts and speaking out in support of various social justice causes.
How much money does BTS make each year?
It’s easy to see the level of success that BTS has achieved — the numbers speak for themselves. According to a recent news article, BTS is worth around $3.6 billion every year. The report estimates that if the group is able to maintain its current level of popularity over the next decade, they could generate $37 billion in economic growth for South Korea, their home country.
Although it’s too early to tell how well BTS is able to keep their star rising in the United States, they show no sign of slowing down. Their shows still sell out at a rapid pace, even huge stadium shows, and fans are quick to snap up new merchandise as well as new music.