Can Dennis Quaid Help Crackle Catch Up to Netflix?

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Sony’s Crackle is officially pushing further into the original scripted drama space. The digital network has issued a 10-episode, straight-to-series order for The Art of More, starring Dennis Quaid and Christian Cooke.

Created by Chuck Rose, who co-wrote the script alongside Gardner Stern (Las Vegas, Law and Order), The Art Of More (previously titled Sold) takes place in the surprisingly cutthroat world of premium auction houses. It follows a blue-collar young man named Graham Connor (Cooke) who leverages his way into the exclusive realm of collectors, power mongers, and hustlers by exploiting connections to antiquities smuggling rings he was exposed to as a soldier in Iraq. Along the way, he crosses paths with charismatic real estate shark Samuel Brukner (Quaid). Though often the life of the party, Brunker is a master of charm and intimidation, and when it comes to his money, he is ruthless and corrupt.

The show co-stars Kate Bosworth (Still Alice), who portrays Roxanna Whitney, the daughter to a CEO of one of two warring auction houses. Roxana was born into the elite world and thrives. Still, she remains riddled with insecurities, which drive her to be a formidable leading account executive in her own right.

In addition to starring in the series, Quaid will serve as an executive producer alongside Laurence Mark, Gary Fleder, Rose, and Stern. Stern will also serve as showrunner for the project.

The Art of More will mark Crackle’s first hour-long drama. While the service has previously distributed dramas, it’s only done so in a 23-minute episode format, with shows like Chosen, Cleaners, and Sequestered. In addition to boasting a longer format, The Art of More is set to bring significant star power to the network. With an established actor like Quaid on board, the forthcoming series is quickly shaping up to be one of Crackle’s most high-profile series to date.

The pickup of the show seems to signal the network’s latest efforts to not only continue challenging traditional television, but also to keep up with other streaming companies, like Netflix and Amazon. While Crackle has yet to establish itself as much a force in the industry, the digital network has gained a following for its Emmy-nominated series, Jerry Seinfield’s Comedians on Cars Getting Coffee. Now, it’s turning its attention to producing more original scripted content.

The Art of More isn’t the only show with a notable name attached that Crackle currently has in the works. It also recently issued a 13-episode order for SuperMansion, a stop-motion animated comedy series featuring the voices of Bryan Cranston and Seth Green. In addition to its new shows, the network also has several original feature films underway, including the sequels Joe Dirt 2: Beautiful Loser and Dead Rising.

For Quaid, the project makes him only the latest in a long line of film stars to recently transition to television and to streaming services, specifically. Big names like Halle Berry, Viola Davis, Colin Farrell, Vince Vaughn, Jane Fonda, and James Franco have all been lured to small-screen projects — for CBS’s Extant, ABC’s How to Get Away With Murder, HBO’s True Detective, Netflix’s upcoming Grace & Frankie, and Hulu’s 11/22/63respectively.

A premiere date for The Art of More has not yet been confirmed, but the series is expected to begin filming this May and launch sometime next winter. In the meantime, Quaid is next set to appear alongside Robert Redford and Cate Blanchett in the upcoming biographical political drama Truth.

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