Celebrity Event Designer Edward Perotti Still Wants to See Glamour in Virtual Television Shows
The high-tech virtual world has given way to a low-tech appearance. Many stars’ glam squads and set designers are also in quarantine as the pandemic plays out. While it may give some viewers comfort to see anchors delivering the news from their basement as their two-year-old slides down the stairs in the background, celebrity event designer Edward Perotti still wants to see stars sizzle.
Perotti is a highly sought after celebrity event designer, producing events for stars like Ariana Grande and Nick Jonas. His lavish parties are put on hold right now as the world rides out the pandemic from home. But he offered his thoughts to Showbiz Cheat Sheet about the current state of entertainment. Plus, he shared what he thinks large and small-scale celebrity events could look like once the world emerges from COVID-19 hibernation
Stars should still dress for work
Although home-bound workers joke about not wearing pants anymore to work, Perotti thinks stars who host virtual shows should not only wear pants, they should go the extra mile to dress as they normally do for work.
He is impressed with the swiftness in which production houses were able to cobble together updated programming despite being in quarantine.
“I have to admit, I am impressed with how fast some shows have pivoted to virtual,” he admits. “I agree we all still need to be front and center to remain relevant. However, can they put some effort into the appearance of themselves and the guests? I understand the desire to look relatable to a home-bound audience, but in these times, people are looking for escapism in entertainment.”
“I would rather see my television hosts dressed as they would be in the studio vs. in a sweatshirt and baseball cap,” Perotti said. “That’s what my neighbor looks like. I don’t need to see this on TV. I want to know that this version of ‘normal’ is still viewed as temporary.”
He adds that we should all be “wearing pants” when we meet virtually online. “And I honestly think the same thing should apply to everything from a virtual cocktail party with your friends to Zoom team meetings at work. There’s no reason why you shouldn’t dress the part, whether you’re in a fancy restaurant or your manager’s office, or on your couch. (But maybe skip the stilettos if they hurt!)”
What will celebrity events look like in the future?
With glimmers of hope emerging that Americans can return to some sort of normalcy someday, what could parties or events look like in the future, whether it’s a star’s lavish birthday party or your own wedding? Perotti says he was recently quoted as saying “people need to rip off the Band-Aid of any hope that events will move forward in the next couple of months.”
“I hope beyond hope that we get to the other side of this soon and that my industry — event planners, hotels, airlines, catering, florists, musicians — is able to get back to work,” he said. “The reality is that we can plan upcoming events, but it will take months for the guests to feel comfortable gathering again in large groups. Even at that point, we need to look at new ways to slowly bring things back to normal.”
Perotti suggests celebs infuse safety into events but make it fun, perhaps by providing “branded” gloves and masks for guests. “If done correctly, people may be apprehensive at first. But then when they’re all together, they’ll see the humor in it,” he says.
“Remember one thing, when bringing people together for the first time, humor, thoughtful, authentic, tasteful humor, will go far in helping your guests relax,” he advises.
“My one last thought: I would ask anyone planning an event between now and when the all-clear comes, to not cancel unless absolutely necessary,” he adds. “Postponing to the fall or winter is the way to go.”