How Has Cher Lloyd’s Career Flourished After Losing ‘The X Factor?’

Cher Lloyd went viral in 2014 with her performance of Keri Hilson’s version of “Turn My Swag On” for The X Factor. She also wowed the judges and went on to finish fourth in the competition. Despite losing the series, the British singer signed to The X Factor judge Simon Cowell’s recording label, Syco Music, and released her debut album.

It peaked at number 12 on the US Billboard charts, cementing Lloyd as an accomplished singer in the United Kingdom and the United States. She then began collaborating with some of the biggest names in the industry, including Demi Lovato, Mike Posner, T.I., Ne-Yo, and Becky G.

The Teen Choice Award Winner again changed labels and began working on her third studio album; however, she has not yet announced the release date. How else has the singer’s career flourished after losing The X Factor? Keep reading to find out.

Cher Lloyd
Singer Cher Lloyd | Axelle/Bauer-Griffin/FilmMagic

Cher Lloyd’s background

Born July 28, 1993, in Malvern, Worcestershire, she lived with her parents and three younger siblings. She also spent her first year of life traveling with her family in their caravan around Wales. Once Lloyd began attending school, other classmates started teasing her because of her Romani background.

She eventually attended a performing arts high school and a theater arts school. Lloyd realized she wanted to pursue the entertainment industry, so she auditioned for The X Factor singing ballads when the age was lowered but didn’t make the cut.

Cher Lloyd on ‘The X Factor’ Series 7

After returning in 2010 at age 17, she made the series’ seventh season. Inspired by Nicki Minaj, the young singer auditioned with Keri Hilson’s remix of Soulja Boy’s single, “Turn My Swag On.” Her performance not only wowed the judges but went viral on YouTube, racking up over 64 million views to date.

Then, at boot camp, she performed a rap version of Coldplay’s “Viva La Vida” and Cheryl Cole was assigned as her mentor. She then continued performing her rap version of singles for the live shows. But, for the fourth live show, Lloyd ditched her usual rap and beautifully sang Shakespears Sister’s “Stay,” resulting in judge Simon Cowell calling it “the performance of the series.”

Three weeks later, her version of The Beatles’ “Imagine,” landed her in the bottom two, but the judges chose to save her in the final showdown. After being saved for the next two weeks, Lloyd made it to the semi-finals even though she had the fewest votes.

Still having the least amount of votes, her mashup of the Black Eyed Peas hits “Where Is the Love?” and “I Gotta Feeling” couldn’t save her and she finished in fourth place.

Cher Lloyd’s success after losing ‘The X Factor’

After the competition, Lloyd joined nine other previous contestants for a United Kingdom three-month tour where she performed for over 500,000 attendees. She also signed to Simon Cowell’s label, Syco Music, and almost immediately began recording her debut studio album, Stick + Stones.

After dropping the album in November 2011, it peaked at number seven in Ireland, and she announced her UK tour. The following month, Lloyd signed to Logan Media Entertainment and L.A. Reid’s United States-based recording label, Epic Records after leaving Syco Music because she disagreed with Cowell about her music career.

She also released a solo version of “Want U Back” which was her debut American single, and it peaked at number 12 on the US Billboard Hot 100. In May 2014, Lloyd released her sophomore album, Sorry I’m Late, which peaked on the US charts at number 12, and number 21 on the UK charts.

After her album, she was removed from Epic’s website, fueling rumors that the label dropped her. The sources must have been correct because she signed to Universal Music Group in November 2014 for her third album. The British singer then disappeared from social media until March 2016 when she posted a video on her Instagram page.

A year later, she signed to ie:music and has released a single for her next album which has no release date yet. In addition to singing, Lloyd guest starred in television shows Big Time Rush and Celebrity Juice. She has received MTV, Radio Disney, Nickelodeon, and UK award nominations, winning a 2014 Teen Choice Award for “Really Don’t Care” with Demi Lovato. The British singer also received a 2015 Radio Disney Music Award for the same song.

She now has an estimated net worth of $2 million which is expected to grow after she drops her third album.