‘Counting On’: Fonuts Pulls Jinger Duggar Partnership Amid Backlash

Jinger Duggar has seemingly embraced life in Los Angeles. Aside from attending movie openings, taking in a Kanye West show, and wearing pants, Jinger has gotten into the partnership game. The mother of one recently posted about a partnership with Fonuts, a gluten-free bakery offering donuts to the greater Los Angeles area. Just as quickly as the partnership was announced, it was suddenly pulled. Jinger quietly removed her post about the Jingerbread donut she had worked with the bakery to craft. Fonuts, however, issued a public apology.  The Duggar followers of Reddit may have had a hand in ending the partnership.  

Jinger Duggar’s partnership with Fonuts was a PR nightmare

Jinger seemed pretty excited about her new gig as an influencer, at least she was for a day or so. Shortly after the TV personality posted a photo of her limited edition Jingerbread donut, the hate started to roll in. Fonuts also shared a photo of the holiday-themed donut and received massive amounts of backlash.

Duggar opponents took to the company’s Instagram page to inform the business that they were working with a “bigot.” Many cited the Duggar family’s abhorrent beliefs on homosexuality as proof. While Jinger has never outright made bigoted comments, Jeremy Vuolo’s online sermons have been rife with misogyny and homophobic rhetoric. Jinger and Jeremy married in 2016. The company spent several hours deleting harsh comments before pulling the content entirely.

Fonuts issued a public statement on Instagram

Fonuts issued a public statement on Instagram, apologizing to their clientele. The statement, which appeared after all Jinger-related content was pulled from the company’s social media feeds, informed customers that they had ended their partnership with Jinger. They also noted that they had cut ties with the agency that introduced them to the reality TV star. They did not name the agency that facilitated the partnership.

The company went on to note that they were deeply saddened by their lack of forethought and would strive, in the future, to further research the people they choose to do business with. The note went on to let fans know they will focus on working with individuals who embody inclusivity and open-mindedness in the future. The public apology was signed by Fonuts creators, Nancy Truman and Thom Furtado.

Did the internet get Jinger’s partnership axed?

It would seem as though the Internet has struck again. While it’s hard to say what caused Fonuts to pull back their partnership with Jinger, it’s safe to say that the internet had a little something to do with it. After seeing the sponsored post, several Duggar family critics flooded the company with concerned emails. The company has even issued personalized apologies.  

Jinger’s failed partnership isn’t the first time that the internet banned together to take down a reality TV star. Back in August 2019, Teen Mom 2 fans reached out to a boutique in New York City that was planning to host Jenelle Evans’ makeup launch party. After multiple messages were received, The Flirt Beauty Boutique canceled the event. Etsy also removed David Eason’s online shop after concerned fans wrote in.