‘Counting On’: Is The Duggar Family’s Media Brand Dying A Slow Death?

What will become of the Duggar family media brand if the alleged federal investigation yields something sinister? While everyone waits for information, many fans believe the Duggar family’s media brand is already dying a slow death. A boring television show, dropped partnership, and a federal investigation are just the tip of the iceberg. A family feud is also brewing and is threatening to undo the image the Duggar family has worked hard to maintain.  Will the Duggars slowly fade into obscurity, or will they go out with a bang? At this point, it could go either way.

Are the Duggars too dull for TV today?

The Duggar family first took television screens by storm back in September 2004. 15 years later, and they are still showing up on TV every week, but after nearly two decades of work in reality TV, things appear to be getting a bit stale. By now, fans are fully aware of how the family does laundry, how they feed the hungry masses, and how they keep their home chugging along. They’ve watched several courtships, a handful of Duggar grandchildren’s births, and have seen enough dance-free weddings for a lifetime.

Today’s television watchers like a bit of drama infused into their reality TV. While the Duggar family is no stranger to the dramatics, they aren’t willing to show it off. Instead, they prefer to keep it swept under the carpet. Cheating accusations and family feuds might make for good TV, but it’s not what the Duggar family is willing to show to keep their family on the air. Most fans assume that the family will fade into obscurity sooner rather than later, and their recent round of drama might be hinting at precisely that.

Jinger Duggar’s dropped partnerships could indicate the beginning of the end

Jinger Duggar has tried to distance herself from her famous family, at least geographically, but it would appear their belief system is following her. Late last week, Jinger revealed that she was partnering with Fonuts to craft a limited-edition donut. Fonuts is a gluten-free bakery in the Los Angeles area, where Jinger currently resides. Amid pressure from fans, Fonuts ended the partnership and issues a public apology for partnering with someone who holds hateful beliefs.

Days after the public apology was issued by Fonuts, Jinger lost another partnership. Jinger and her husband, Jeremy Vuolo, were set to appear with Rebecca Minkoff for a charity event. The event is benefiting Toys For Tots, a non-profit that provides holiday gifts for less fortunate children. Minkoff is still running the event, but Jinger and Jeremy will not be appearing. It’s unknown who pulled the plug on the partnership.

Could a federal investigation shut down the cameras once and for all?

The Duggar family has a federal investigation looming over their heads. The family of 19 made headlines in Northwest Arkansas when agents from the Department of Homeland Security paid the family a visit. Originally believed to be FBI agents, a field representative from the agency noted that they had no dealings with the Duggar family. A DHS spokesperson later confirmed that their agents were the ones who were actually on hand at a car lot owned by the family.

AJ Calloway and Hilaria Baldwin pose with the Duggar family during their visit with "Extra" in Times Square on March 11, 2013 in New York Cit
AJ Calloway and Hilaria Baldwin with the Duggar family | Dipasupil/Getty Images for Extra

The same spokesperson confirmed to KNWA that while agents were on hand at a property registered to the Duggar family, they could not share any further information about the investigation. The Duggar family has vehemently denied the alleged raids, but there is certainly truth to the rumors. It could be weeks or months before the public is made aware of the subject of the investigation or any findings associated with it.