‘Counting On’: Jinger Duggar and Jeremy Vuolo Just Announced a New Project and Some Critics Think They’re Copying Audrey and Jeremy Roloff

Jinger Duggar may have just had a baby, but she’s not letting that get in the way of her announcing her latest project. The Counting On star gave birth to her second child, a girl named Evangeline Jo, on Nov. 22. Then, on Dec. 1, she and her husband, Jeremy Vuolo, revealed their new business venture, a brand called Hope & Stead. While some fans were excited about Jinger and Jeremy’s latest project, others were less enthusiastic, with a few even accusing the couple of copying another pair of reality TV stars. 

Jinger Duggar’s new brand promotes a ‘lifestyle of hope’ 

With Hope & Stead, Jinger and Jeremy aim to “promote the message and lifestyle of Hope through creating designs that point to our ultimate Hope — Christ,” according to the just-launched website

So far, only a limited number of items are for sale on the brand’s website, including three different baseball caps, a beanie, and a candle. Items range in price from $18.75 to $23. 

“This project has been a dream of ours for a long time now, and we couldn’t be more excited to share it with you,” the couple wrote in an Instagram post teasing the brand’s launch. In a follow-up post, they wrote that their “dream is that this becomes an online community that thrives, inspires, and grows together.”

Critics accused Jinger and Jeremy of copying Audrey and Jeremy Roloff

A Love Letter Life book
Jeremy Roloff and Audrey Roloff’s book A Love Letter Life | Tibrina Hobson/Getty Images

Jinger and Jeremy both promoted their new venture on their personal Instagram accounts. While many of their followers were excited about the project and said they had already ordered items, others were more critical. A couple of people even accused the couple of trying to mimic one-time Little People, Big World stars Audrey and Jeremy Roloff

Audrey and Jeremy launched their own lifestyle brand after leaving the TLC show in 2018. In addition to writing a book, A Love Letter Life, the couple sells clothing and journals on their website. Audrey also previously had a shop selling items under her Always More brand, though she closed the online store earlier in 2020. 

“They’re trying so hard to [be] like Audry & Jeremy Roloff . Ugh. Be original,” one critic wrote on Jinger’s Instagram. 

“Similar to Roloff message ‘always more,’” another person noted, who then slammed both projects as nothing more thans a way to make money. “It really has zero to do with spreading a profound message,” they wrote. 

Other commenters wanted to know if Jinger and Jeremy would be donating a portion of the proceeds from sales to a charity. There were also questions about whether the items for sale were made in the U.S. 

Jinger and Jeremy also have a book in the works

Jeremy Vuolo and Jinger Duggar
Jeremy Vuolo and Jinger Duggar | Michael Kovac/Getty Images for Discovery Channel

RELATED: Jinger Duggar and Jeremy Vuolo Are Releasing a Book — and Critics Are Slamming Them For It

In addition to their new brand and their podcast, The Hope We Hold, which launched earlier this year, Jinger and Jeremy have another big project on the horizon: a book.

While Jinger and Jeremy haven’t made an official announcement about their book, The Hope We Hold: Finding Peace in the Promises of God is available for preorder on Amazon. According to the product listing, it will be published in May 2021 by Worthy Books, an imprint of Hachette that focuses on inspirational titles from Christian authors. 

In their book, Jinger and Jeremy will “share the highs and lows of their love story,” according to a description, opening up about the early days of their relationship, their life as new parents, and their faith.