The CW has just released some new posters to promote Crazy Ex-Girlfriend Season 3, and the marketing suggests that Rebecca Bunch will be going to a dark place this year.
The three posters were put out on the official Crazy Ex-Girlfriend Twitter page on Friday. The first one is a parody of Mad Men, with Rebecca standing in for Don Draper and holding a balloon instead of a cigarette. The second one is a parody of Breaking Bad‘s Season 5 poster, but instead of being surrounded by drugs and piles of money, Rebecca is surrounded by pretzels and mustard. Finally, the third poster is a parody of Basic Instinct, not of the main poster but of the famous scene in which Sharon Stone’s character is being interrogated and she crosses and uncrosses her legs. Accompanying the posters are the taglines “Crazy Mad,” “Crazy Bad,” and “Crazy Instinct.”
— Crazy Ex-Girlfriend (@CW_CrazyXGF) September 15, 2017
The invocation of these two famous shows and one famous movie suggests that Rebecca is turning more villainous than ever in Season 3. Fans will recall that at the end of Season 2, Rebecca has been stood up at her wedding, and she begins to plot her revenge on Josh Chan. The last scene of the season suggested that the show would truly be living up to its title in the third season, and the Season 3 posters certainly suggest that, with the marketing calling to mind two other series in which the main character is someone who is often despicable. With Basic Instinct, the show is calling to mind the dangerous and manipulative murder suspect Catherine Tramell, whose backstory happens to include becoming obsessed with a former lover.
These are not the only characters that Rachel Bloom had in mind when crafting Crazy Ex-Girlfriend Season 3. She has also said that the season is somewhat inspired by Fatal Attraction, the 1987 thriller in which a man has a one night stand with a woman who begins to stalk him.
“If you thought this show was going to be ‘Funny Fatal Attraction,’ that’s what we’re going into this season,” Bloom said at the Television Critics Association press tour.
A recent trailer for the new season made these inspirations clear, as Rebecca Bunch is seen plotting some sort of scheme and creepily staring into the camera as text on the screen declares that “the new season will go to the extreme.”
The creators of Crazy Ex-Girlfriend have stated that they have a four-chapter arc mapped out for Rebecca, suggesting that they are planning for there to be four seasons. It remains to be seen whether a fourth season will happen, as ratings for the first season were already not great and they declined with Season 2. The average episode of Crazy Ex-Girlfriend Season 2 drew about 500,000 viewers, whereas the average episode of Riverdale Season 1 drew closer to 1 million. But The CW’s president has previously explained that with a show like Crazy Ex-Girlfriend, the ratings are less important than the fact that the show is critically acclaimed and helps grow the network’s brand.
“When you have great critical work and a critically acclaimed and [award-]nominated show like [Crazy Ex-Girlfriend], it deserves to be picked up,” CW President Mark Pedowitz explained earlier this year. “It has nothing to do with numbers. It has everything to do with [how] Crazy Ex, Jane the Virgin and the DC franchises have helped alter the perception of what The CW has become.”
Crazy Ex-Girlfriend returns for its third season on October 13.