Did Marvel Peak With ‘Avengers: Infinity War’ or ‘Avengers: Endgame’?

It would probably be useful for film analysts and fans to see a graph on where MCU films truly peaked based on fan response. What would be even more useful is a big data chart showing which of the upcoming Marvel movies are gaining the most anticipation. Until we get data like that, we just have to speculate on which MCU movie ultimately brought the greatest peak in the realms of creativity and popularity. Many fans already are speaking up about this with some arguing the peak of the MCU was either Avengers: Infinity War or Avengers: Endgame.

Is it true that the biggest creative peak occurred during ‘Avengers: Infinity War’?

Robert Downey Jr at the world premiere of 'Avengers: Infinity War' in Hollywood.
Robert Downey Jr. | FREDERIC J. BROWN/AFP/Getty Images

As usual, you’ll find a million opinions about this debate on Reddit, a place we’ve been mining lately to weed out fact from fiction in the countless user theories. One user recently thought the true apex of the MCU was definitely Avengers: Infinity War for one specific reason: It had a better story structure. We see a major clue there to what makes a good movie. Yes, it means an astute sense of form in writing to a point where the movie doesn’t feel like it’s going on forever.

We’ve all been amazed at how many three-hour movies fly by thanks to a great script. Marvel has been fortunate in that department thanks to Stephen McFeely and Christopher Markus. You can give them plenty of credit for making Avengers: Infinity War so well-structured.

However, some fans feel like Avengers: Infinity War doesn’t necessarily provide everything a Marvel fan wants. Much of this depends on whether you want to focus on the antagonist or the protagonists.

Focus on the enemy vs. emotion

Other users have countered the above argument by saying Avengers: Endgame provided an emotional wallop, something we hadn’t really seen in any prior Avengers film. After all, seeing the main characters time-travel and revisit key moments from previous films (then some dying to save the world) was more than a little overwhelming.

Those opposed believe Avengers: Endgame was just a little too confusing in some of the time travel plot holes. Infinity War did have more clarity in comparison, including an interesting look at Thanos to help set up understanding the mind of the Avengers’ worst enemy.

If someone could, they might stitch both films together since they kind of connect. You always have to comprehend the enemy first to set up the emotional payoff of what happens in Avengers: Endgame.

Whatever your own personal opinion, we expect most fans will say Avengers: Endgame was the true peak based squarely on how much it challenged viewers and the emotional aspect. Let’s all admit emotion usually wins over any other form of drama.

If the MCU has already peaked, then what does it mean for Phase Four?

All of us should assume the MCU will go on for decades with new superheroes, stories, and diversity. Phase Four is one of the most ambitious slates in movie history, yet there’s no doubt an internal fear the MCU has already hit a creative high it can’t match again.

With all the capital Marvel has, this might seem impossible when they have every tool at their disposal. Having Kevin Feige still involved, plus McFeely and Markus will make a big difference.

Introducing new characters, though, is always a major challenge. Phase Four may have to start slow like the first wave did and gradually build momentum with audience trust again over a period of half-a-dozen years.

Every phase may have to work like this, which could prove difficult based on each box office figure needing to top the last to make all the money suppliers happy. Long, anticipatory waits are always a perfect psychological marketing tool, though, something we’d likely see spiking to 500% on any chart predicting MCU’s future.