Michael Jordan turned the sneaker game on its head in the 1980s. While the basketball star cashed in on his on-the-court cache, he also brought a revolution to the sneaker game. Since then hundreds of sports stars have worked with notable shoe manufacturers to craft specialty lines that utilize their athletic prowess and popularity to sling sneakers, but other celebrities didn’t want to be left out in the cold. Kanye West penned a killer deal with Adidas to craft the Yeezy line of kicks, but he’s not the only celebrity cashing in on shoes.
Travis Scott’s Nike collaborations fly off the shelves
While Travis Scott is heavily entrenched in the life of the Kardashians, his sneaker loyalty lies with Nike. Scott has been working with Nike since 2017, according to High Society, and the collaborations are just getting better. Scott, a notorious sneakerhead, often wore Jordan brand sneakers on stage years before he signed with the brand.
Scott’s most recent collaboration, The Travis Scott x Air Jordan 4 Cactus Jack sold out in seconds, and the shoes are currently selling for double their retail price of $225 on
Adidas is keeping it in the family with Kylie Jenner collaboration
Kylie Jenner is the youngest billionaire. While the mass of her fortune comes from her Kylie Cosmetics line, she has also made smart business moves in other avenues
Kylie isn’t the only family member dealing with Adidas. Older sister, Kendall also worked with Adidas as a brand ambassador, and brother-in-law, Kanye West, is heavily invested in the brand. West’s sneakers generally sell it in minutes. His most recent collaboration with the company is set to drop on March 16.
Puma scores two music stars to create their kicks
Puma has spent the last several years trying to reinvent itself. Once a top competitor in the space, the sportswear giant has lost market share with sneakerheads. They are hard at work to rebrand, and they are getting the help of two music stars to do it. Both Rihanna and Selena Gomez have signed on with the company.
Gomez signed as a spokesperson in 2017, but in late 2018 decided to take the partnership to the next level. The 26-
Pharrell Williams’ sneakers remain heavily in demand
When Pharrell Williams signed with Adidas to create sneakers, the world was not ready. The Happy singer set out to craft shoes that had a powerful, positive message but still exuded a cool, fresh style. The mission was completed, and Williams’ line is one of the most sought after in the world. To date, Williams’ NMD HU Collaboration sneakers are selling significantly over their retail value on sites like StockX and GOAT.
According to Sneaker News, Williams will continue to work with the company to pump out even more sneakers, even as he branches out into high fashion. Williams is also working on a collaboration with Chanel, but during a photo shoot he was sure to wear a pair of his own Adidas kicks.
Post Malone is making Crocs cool again
Crocs rose to fame briefly in the early 2000s when the entire world was struck momentarily blind. The frenzy died out relatively quickly, and the clog style shoe was once again relegated to the back of the closet, only to be pulled out when there was some gardening needed to be done. In 2016 the Croc was back in high fashion, but regular citizens were still suspect. After all, the shoes are just plain ugly. Post Malone, however, thinks there is room in everyday fashion for Crocs, and he’s been working with the company to bring them back.
So far, Post Malone has released two collaborations with the company. His first release featured baby demon emojis overlaid on a white background. His second release utilized his album cover art to craft a cool, yet practical footwear option. Malone’s collaboration with the company sold out in minutes, according to The Stute.