Disney Doesn’t Think Fans Will Get Tired of Marvel Any Time Soon

Are you tired of Marvel yet? Disney sure hopes you’re not. After opening its much-ballyhooed Galaxy’s Edge Star Wars Land at Disneyland (coming soon to Orlando), the Mouse House has unveiled plans to add Marvel Land to Disneyland’s neighbor — California Adventure.

That’s hardly all. Now comes word that Avengers: Endgame will be re-released to theaters in an extended cut. This is no doubt to help it top Avatar at the worldwide box office. Now we’ll really have to figure out when to take those bathroom breaks. And then there are all the Marvel shows on Disney+ coming this fall.

Scarlett Johansson
Scarlett Johansson, who is gearing up for the Black Widow movie | Jason Merritt/Getty Images

But wait, if Disney owns Marvel, how come there are Marvel rides at Universal’s Islands of Adventure? Can’t they just move those rides over to make Marvel Land? We’ll explain.

What’s in Disney’s Marvel Land?

Movieweb reports that the City of Anaheim has approved various building permits for California Adventure.

This includes a bathroom overhaul, a retail store, an Ant-Man themed microbrewery, a character meet-and-greet area, as well as behind the curtain improvements. The total value of the work in the permits totals $14 million. That’s definitely not enough for any rides, but this is probably just a starting point. Disney gets the essentials in before starting on the E-ticket rides.

One of the attractions will possibly let visitors fight crime alongside Spider-Man. This sounds similar to a 3D ride already at Universal. And there’s already Guardians of the Galaxy – Mission: Breakout, which retrofitted the Tower of Terror in 2017. There are also plans for a Guardians roller-coaster at Epcot in Florida.

Unlike the parks in Florida, the Disney parks in California don’t have a ton of room for expansion. That means when Disney builds something new, something old has to go. That means bye-bye A Bug’s Land, which closed last year. Construction barriers have a Stark Industries logo on them, so that means the MCU’s footprint at DCA is going to get a lot bigger.

What about the Marvel attractions at Universal?

Many park visitors are understandably confused as to why there are Marvel attractions at Disney’s rival Universal. These attractions include The Incredible Hulk Coaster and Doctor Doom’s Freefall, as well as the previously mentioned Spider-Man ride. These attractions were in place long before Disney bought Marvel in 2009. Universal had already worked with Marvel, producing the Hulk movies and TV show. So essentially, the Marvel attractions were grandfathered in to Universal.

But it gets a little more complicated still. There was a licensing agreement Disney inherited when it bought Marvel. That agreement stipulates that Disney can’t use certain Marvel characters in any of its properties east of the Mississippi River.

That means the Florida parks. The Guardians of the Galaxy were not part of this agreement, so Disney is free to do with them what they will. And Disney has even more freedom in California since Universal Parks there do not include Marvel attractions.

More Marvel movies and TV shows

Meanwhile, more is afoot on both the big and small screens. Spider-Man: Far From Home comes out  July 2, and it’s expected that Marvel will unveil the movies in its next phase after that. Scarlett Johansson has been filming in Norway, most likely for her long-awaited Black Widow standalone movie, which could come out next May.

Then, there are the TV shows Marvel has slated for Disney’s new streaming service, including but not limited to series with Loki, Falcon and Winter Soldier, and Scarlet Witch and Vision. The movies from Captain Marvel forward will also debut on Disney+ first.

The MCU has become arguably the biggest of all juggernauts in pop culture, with the 22 movies bringing in a combined $21.3 billion at the global box office. When you’re making nearly a billion dollars per movie, that train isn’t slowing down.