We all remember the images of Prince William and Prince Harry smiling and laughing with both of their wives when the foursome came together to support organizations close to their hearts. Now, those days are long gone as Harry and Meghan, Duchess of Sussex have decided to step down as senior royals, left the U.K., and plan on working to become “financially independent.”
Prince William and Catherine, Duchess of Cambridge meanwhile will likely pick up more duties in their absence as they try to stay loyal to the crown since the state of the monarchy directly affects their future.
So have the Sussexes lost much of their influence or has their decision made them the more influential couple?
Each couples’ following
Today, there are millions of Sussex and Cambridge fans around the globe. This is evident by the number of followers they have on social media.
The Kensington Royal and Sussex Royal Instagram accounts both have over 11 million followers, showing the vast reach and influence they all have. William and Kate have a slight lead with 11.5 million compared to Harry and Meghan’s 11.3 million.
On March 30, one day before they officially step down, the Duke and Duchess of Sussex suspended their Instagram account since they will no longer be using the “royal” brand going forward.
Harry and Meghan previously dedicated their page to highlighting causes important to them in an effort to get the word out and there is no reason to think they won’t continue to do so under a new brand name.
Royal fans choose more popular duchess
Since Megxit was announced, many fans have been picking sides via internet polls. The popularity-contest polls in the U.K. have Meghan and Harry trailing Will and Kate for obvious reasons. But what do fans in other parts of the world think?
A recent survey conducted by Research Co. polled Canadians on which duchess they preferred. Prince William’s wife had a 64% favorability rating over Meghan’s 56%.
According to Business Insider Vancouver, overall Canadians are indifferent about the British monarchy.
“The proportion of Canadians who simply do not care when asked about the monarchy increased by nine points in a year,” the publication noted.
Meghan and Kate’s style influence
The Express reported that after Harry and Meghan announced their decision to leave royal life behind, the Duchess of Sussex’s influence in the fashion department dropped significantly.
Like Kate, just about every outfit Meghan wore would sell out online. Meghan’s fashion game was so good that she was named as one of the best-dressed women of 2019 by Vogue, a list her sister-in-law didn’t even make.
Vogue credited the Suits alum with “epitomizing modern-thinking royalty” and that her “streamlined, considered wardrobe is emblematic of a woman who epitomizes modern-thinking royalty.”
Data compiled by LovetheSales.com analyzed Google search queries, page views, and sales metrics of 4 million British shoppers. The data showed that Meghan’s style influence had dropped from 216% between 2017 and 2019, to 31% in 2020. Kate’s, on the other hand, increased from 119% to 159%.