Does Kim Kardashian Have a Better Makeup Line than Kylie Jenner?
The Kardashian family has been in the spotlight for well over a decade, with their popular TV show Keeping Up with the Kardashians continuing to bring in a huge audience base year after year.
Individually, every member of the family has thrived and gone on to create their very own businesses, using their popularity to sell everything from socks to lip liners.
Kim Kardashian and Kylie Jenner each have their own cosmetics line, both highly successful in their own right. Join us as we discuss the sisters’ makeup lines and which one takes the top prize.
Kylie Jenner became a billionaire because of her makeup line
In 2014, Kylie Jenner was best known as the youngest daughter of Kris Jenner, and the “little sister” of the Kardashian clan.
Her main source of income was through various modeling jobs. Jenner was the subject of various tabloid reports claiming she had gotten cosmetic surgery to enhance her lip size – rather than hide her physical changes, Jenner seized the opportunity to capitalize.
She began her makeup line with a small number of “lip kits,” which included a lip liner and lipstick. The kits sold out online in minutes, which led Jenner to officially open Kylie Cosmetics in early 2016.
The business has grown exponentially and expanded to include other makeup products like highlighters, eyeshadow, concealer, and eyebrow products.
Early in 2019, Jenner was named the youngest self-made billionaire in the world due to the staggering success of Kylie Cosmetics. Jenner owns 100% of the company, which is expected to grow even bigger over the next year.
Beyond the sheer amount of cash that the business has made Jenner, the products themselves have received very high ratings from fans and makeup connoisseurs. The quality of her brand will likely lend her some truly impressive staying power.
Kim Kardashian’s makeup line
Kim Kardashian is often referred to as the first real star of the Kardashian family and is widely credited as being the one who launched them to worldwide fame. While Kardashian often gets a lot of flak from members of the media, she has proven to be a savvy businesswoman, consistently reinventing herself with each new phase of her career.
Such is the case with KKW Beauty, Kim Kardashian’s online-only makeup line. The line carries a wide assortment of products, including contour kits, highlighters, and makeup brushes. Kardashian’s brand launched in early 2017, and was an instant success, with immediate product sellouts upon the first launch.
While KKW Beauty wasn’t the first beauty brand that Kardashian has been affiliated with, it is the one that has earned industry respect, and like Kylie Cosmetics, is considered to be an excellent beauty brand overall.
Which brand is better?
Both Kylie Cosmetics and KKW Beauty are hugely successful brands, with fans hopping online during product launch days hoping to snag the latest and greatest from their favorite reality star.
While some fans compare and contrast the two brands, there seems to be no actual jealousy between the makeup-mogul sisters. In fact, Kardashian has gone on record to state that since their audience bases are so different, they don’t even see their businesses as overlapping.
Furthermore, both makeup lines have received glowing reviews from many industry professionals, which lends credibility to the company names. With both Kardashian and Jenner consistently releasing new products, and both companies growing and expanding, it seems likely that the powerhouse sisters will only perfect the winning formula as time goes on.
Although one line can’t be said to be “better” than the other, it is safe to say that both KKW Beauty and Kylie Cosmetics receive top marks.