Fans Think COVID-19 Will Severely Impact the Kardashian-Jenner Brand

The coronavirus (COVID-19) pandemic has shaken up the lives of many people around the world. Additionally, industries and brands everywhere are seeing massive changes to their businesses amid social distancing policies and quarantine orders.

Even celebrities like the Kardashian-Jenners have been impacted as well. Being business owners and reality TV stars, the way they carry out work is no doubt a bit different today compared to a few months ago. In fact, because of this, fans now believe that the Kardashian-Jenner brand will be negatively affected by the pandemic in the long run.

The Kardashian-Jenner family
The Kardashian-Jenner Family | Dimitrios Kambouris/Getty Images

How have the Kardashian-Jenners been spending time during the pandemic?

Like many people around the world, the Kardashian-Jenners have been self-isolating in their homes and limiting contact with outsiders. Instead of traveling to different places for work, they are trying to do as much as possible at home.

For mothers like Kim Kardashian West, there is also a lot more time spent at home with their children. Kardashian West shared that, aside from taking care of her work and household duties, she is also helping her kids with their school work.

How have the Kardashian-Jenners been filming ‘KUWTK’?

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Since the Kardashian-Jenners did film a lot of footage for Keeping Up With the Kardashians before social distancing measures took shape, fans still got to watch new episodes throughout the pandemic. However, in order to fill up the rest of the current season, the family has reportedly been filming themselves at home with simple equipments like phones and tablets.

Farnaz Farjam, the show’s executive producer, revealed to Elle that these episodes will not offer as much of the “fly-on-the-wall” viewing experience as before since the Kardashian-Jenners have to actively be filming themselves. However, Farjam reassured fans that it will still be “entertaining” nonetheless.

Why fans believe that the Kardashian-Jenner brand will suffer because of the pandemic

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While it seems like the Kardashian-Jenners are trying to quickly adapt to the changing circumstances, some fans believe that their brand will ultimately suffer due to the pandemic.

For one thing, fans do not think that KUWTK episodes will be very exciting and engaging if they are just filmed on phones at home. One person shared on Reddit that the trailer for the upcoming episodes looks “really boring” and questioned, “What can they show besides hanging out with the kids?”

Meanwhile, another fan pointed out that the worsening economy would not be good for the Kardashian-Jenners’ beauty and lifestyle businesses, saying: “If the economy gets worse and everything collapses, no one and I mean absolutely no one will be buying anything from them.”

At the same time, some people are also hoping that the pandemic is making fans of the Kardashian-Jenners “reevaluate celebrity culture.”

“These people really aren’t that significant or deserving of the money we give them and we should actively be more aware of how we’re funding them and giving them attention,” one person said. “We give these people so much respect and attention but when situations get rocky in the world, like right now, they really don’t mean anything aside from whatever ‘donations’ they give.”

However, not every fan is feeling negative about the Kardashian-Jenners’ future outlook. Some people believe that they could still refocus their attention on another platform, such as YouTube vlogs, and thrive from there.