Who is Fitness Mogul Kayla Itsines And What is Her Net Worth?

You may have heard the name Kayla Itsines either in the news or on social media. The Australian fitness guru has developed a workout empire that has netted her an unbelievable amount of money. Her popular fitness app has seen worldwide success, and she continues to be one of the world’s top fitness influencers. But who is Kayla Itsines and how much is she worth?

Kayla Itsines
Kayla Itsines is known worldwide for her workouts | Brian Ach/Getty Images

Itsines hails from South Australia and has been interested in fitness since she was young

Itsines grew up in South Australia and gained an interest in fitness at a young age. She began training those around her, including friends and family, when she was still a teenager and decided to pursue a career in personal training. She launched a blog and Instagram account, where she would post photos of her clients before and after training them. More and more people caught on to Itsines’ account and loved what they saw. Eventually, Itsines met her now-fiancé, Tobi Pearce, and the two worked together to create the 12-week “Bikini Body Guide” which was a huge success. From there, her fitness influence only kept growing.

She’s built an empire on 28-minute workouts

Itsines realized she was reaching a worldwide audience and decided to branch out to more than just Australia with her fitness boot camp. She went to the United States and United Kingdom on a worldwide fitness tour to help people get into shape. Itsines’ workouts are based on 28-minute, high-intensity exercises that give clients a full-body workout in a short period of time. The idea behind her brand is that people don’t need to spend an hour and a half at the gym each day to see results, as long as they’re doing high-intensity training. “All you need is the length of your body spacy on the ground and you can achieve a great workout,” she told Business Insider. The workouts are meant to be accessible to people who don’t have time to go to a gym.  

Itsines released her fitness app ‘Sweat With Kayla’ in 2015

As the brand kept growing, so did Itsines’ ideas. She launched an app called Sweat With Kayla back in 2015, and it has since been a massive success. The app reportedly made a whopping $77 million in 2018, according to Tech Crunch. It costs either $19.99 per month or one flat, reduced-rate annual fee. The app also comes with a meal plan; the target audience is mostly millennials, and the app is meant to replace a monthly gym membership.

Today, Itsines and her fiancé are worth a combined $486 million

Itsines and her fiancé now work full time on her fitness brand, and they definitely have the profits to show for it. Today, the couple is worth a combined $486 million, according to sources such as Women’s Health and Marie Claire, making the two of them the wealthiest self-made 20-somethings in Australia. Itsines reportedly netted $46 million in 2017, and she doesn’t show any signs of slowing down. Now, Itsines and Pearce are expecting their first child together, and she has recently come out with full-body pregnancy workouts.

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