‘Fixer Upper’ Homes Renovated By Chip and Joanna Gaines Are Surprisingly Difficult to Sell, Says Realtor
Chip and Joanna Gaines have had an undeniable effect on the home renovation industry. Almost overnight, millions of homeowners have embraced the modern farmhouse style that Joanna Gaines prefers on her hit show Fixer Upper. People who had never heard of shiplap before were lining up around the block to purchase some of their own.
With all the adoration, you’d think that a Joanna Gaines renovated house would fetch top dollar on the market. Who wouldn’t want a perfectly styled house that the Queen of HGTV put her personal touches on? But according to one realtor, it’s actually harder to sell a Fixer Upper house than you may think.
Not everyone wants to move to Waco
You know what they say about real estate — it’s all about location. And since Chip and Joanna Gaines limited their renovation prowess to homes in close proximity to Waco, that automatically limits the homebuyer pool by a lot.
Despite revitalization efforts and the effect of Chip and Joanna themselves, Waco still isn’t the hottest place to live in the state. Some people — like Chip and Joanna, who are both Baylor University graduates — adore living in the city. But for every fan of Waco, there’s someone claiming it’s a terrible place to live due to factors such as unemployment, crime rates, and poverty.
‘Fixer Upper’ homes demand premium prices
Chip and Joanna Gaines’ motto has always been finding the “worst house in the best neighborhood” and transforming it into a dream home for families. The only problem with this? The cost of the finished product is well above the median home sale price.
Realtor Kristin Clements was hired to help promote the “Asian Ranch” that Chip and Jo renovated for Justin and Isabel Reed during the Fixer Upper Season 2 finale. The 4,235 square-foot home is certainly beautiful — but it’s also very expensive. The house is listed for $679,000 in a city where the median home price is more like $200,000. And many people don’t think the pricing fits in with Waco.
“I know big cities do that, but Waco’s not there yet,” Clements explained to Insider.
‘Fixer Upper’ fame can actually hurt the home sale
Let’s say there is a buyer who wants to live in Waco and doesn’t mind paying a premium for the home. Even if that magical unicorn came along, it would be hard for a realtor to find them. That’s because Fixer Upper fame draws so much interest that it can be difficult to figure out who’s serious and who just wants to look around.
“In this case, it’s kind of been different because people are looking at it just because it has a Fixer Upper name on it,” Clements said. “Not because they can actually afford it.”
She said the Asian Ranch had a whopping 18,000 views online while most of her other listings have closer to 100.
Still, the Fixer Upper name could be a huge benefit for someone. It’s just a matter of finding that person.