Halsey Announces Release Date and Concept of ‘If I Can’t Have Love, I Want Power’

On July 7, Halsey revealed the cover art of her upcoming album If I Can’t Have Love, I Want Power. The album was produced by Trent Reznor and Atticus Ross, and it will be Halsey’s fourth studio album. If I Can’t Have Love, I Want Power will be released on August 27.

A closeup photo of Halsey giving a soft smile at the 33rd Annual ARIA Awards 2019
Halsey | Don Arnold/WireImage

Halsey showed off the album’s cover in a video

On July 6, Halsey shared the times of the album’s artwork reveal on social media so fans could be prepared. A YouTube video premiered at 12:10 p.m. EDT on July 7. In the video, Halsey walks through the Metropolitan Museum of Art in New York City.

The video is just over 13 minutes long, and Halsey repeatedly stops to admire paintings of women with children. At the end of the YouTube video, Halsey walks over to an exhibit that is covered with a red sheet. She removes the red sheet and walks away, revealing a portrait of Halsey sitting on a throne with a baby in her lap.

Halsey’s new album ‘If I Can’t Have Love, I Want Power’ is about her pregnancy

After the video premiered, Halsey shared a website link on social media for fans to purchase the album and merchandise. On Instagram, Halsey released a statement about the concept of If I Can’t Have Love, I Want Power. According to the singer, her new album will focus on her pregnancy and experience with motherhood.

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In the Instagram post, she wrote:

“If I Can’t Have Love, I Want Power

This album is a concept album about the joys and horrors of pregnancy and childbirth. It was very important to me that the cover art conveyed the sentiment of my journey over the past few months. The dichotomy of the Madonna and the Whore. The idea that me as a sexual being and my body as a vessel and gift to my child are two concepts that can co-exist peacefully and powerfully. My body has belonged to the world in many different ways the past few years, and this image is my means of reclaiming my autonomy and establishing my pride and strength as a life force for my human being.

This cover image celebrates pregnant and postpartum bodies as something beautiful, to be admired. We have a long way to go with eradicating the social stigma around bodies & breastfeeding. I hope this can be a step in the right direction!

My fourth album, out August 27, 2021

Cover Photo by @lucasgarrrido”

Fans reacted to the album’s concept

After Halsey posted the artwork reveal, fans of the singer discussed the album on social media. Since Halsey posted the first teaser of the album and announced Reznor and Ross as the producers of If I Can’t Have Love, I Want Power in June, fans have speculated it could have a rock sound.

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“Trent has a tendency to get super loud. Usually industrial with a hint of metal or rock… but he also get very techno esque as well. And he has shown a softer side with some NIN releases but mostly his scoring to films. If you listen to his work on the Pixar film Soul.. it’s a much more positive and atmospheric record,” a Reddit user wrote. “There’s no way to know until it comes out!”

One fan wrote on Reddit, “I feel like ‘this album is a concept album of the joys and horrors of pregnancy and childbirth’ doesn’t exactly scream rock, but I could be wrong.”