How an All-Female K-Pop Group Shattered a Massive Record
K-pop is gaining in popularity every single day and its artists are beginning to break records that were once thought to be out of reach. Recently, girl group Blackpink managed to shatter a massive record on YouTube, showing once again that K-pop is not a genre to be overlooked. Read on below to learn more about who Blackpink is and why their achievement is important to fans.
Who is Blackpink?
Blackpink debuted in 2016 under YG Entertainment, one of the biggest and most influential companies in K-pop. Although the industry is saturated with many groups, Blackpink set themselves apart by having only four members (a small amount for K-pop acts) and mastering a whole bunch of concepts all at once. On stage, they show off their tough image, but off stage, they are cute, fashionable, and chic.
Blackpink hit it big right away with both the Korean public and international fans. The two lead singles from their debut album — “Boombayah” and “Whistle” — became number 1 and 2 on the U.S. world chart. Meanwhile, “Whistle” reached number 1 in South Korea just 13 days after their debut – making Blackpink the fastest girl group to achieve such a feat.
Blackpink does not release as many singles as their K-pop counterparts, but when they do, they often receive a lot of attention. All of their songs charted in the top 10 in South Korea and the top 2 on the U.S. world charts.
Aside from being big with K-pop fans, Blackpink has gained recognition among Western celebrities as well. For example, Jake Gyllenhaal was once seen singing along to a Blackpink song. Harry Styles, Halsey, and James Corden have also expressed their love for the group. Meanwhile, Little Mix has shared that they think Blackpink is “amazing” and would be down for a collaboration.
Blackpink became the first K-pop group to have 1 billion views
All this love for Blackpink has not gone to waste. In fact, earlier in November, Blackpink managed to break a huge YouTube record by being the first K-pop group to reach 1 billion views.
The video that did it was their music video for the song “Ddu-Du Ddu-Du,” which came out in 2018. “Ddu-Du Ddu-Du” actually was a certified platinum in South Korea and gold in the United States.
Blackpink’s fandom — called BLINKS — have been rejoicing at this YouTube achievement. One fan wrote on Twitter: “I’M SO PROUD OF BLACKPINK! They achieved all their success through very hard work & always stayed humble while becoming famous.”
Blackpink took to social media to thank their fans for helping to break the record. They wrote on Twitter: “BLINKs worldwide, thank you so much!” Member Jisoo also posted a picture of herself on the set of the music video with the caption “for BLINKS.”
Blackpink is not the first K-pop artist to have 1 billion views
While Blackpink was the first group to have achieved 1 billion views, they actually were not the first K-pop artist overall. That title went to PSY for his hit “Gangnam Style.”
Another song of his — “Gentleman” — reached 1 billion views as well. Both videos currently have more views than Blackpink’s “Ddu-Du Ddu-Du.”
Meanwhile, the next K-pop video on the list of most viewed is BTS’ “DNA,” which currently has more than 800 million views. After “DNA” are three Blackpink songs: “Boombayah,” “As If It’s Your Last,” and “Playing With Fire.” BTS and Blackpink actually dominate the most viewed list so much the next group (Twice) does not come in until the 16th place.
Other artists who have also achieved this feat
While K-pop only has three videos so far with more than 1 billion views, there are many Western artists who have already reached this status. Luis Fonsi’s “Despacito” is currently the most viewed video on YouTube with over 6 billion views.
The next two videos are Ed Sheeran’s “Shape of You” and Wiz Khalifa’s “See You Again,” both of which have about 4 billion. Songs that have around the same amount of views as Blackpink’s “Ddu-Du Ddu-Du” include Sam Smith’s “Stay With Me,” Ariana Grande’s “Break Free,” and Miley Cyrus’ “Wrecking Ball.”