How Did ‘The Pioneer Woman’ Ree Drummond Become Famous?

Ree Drummond’s friends dubbed her “The Pioneer Woman” as a friendly joke. After all, they just couldn’t imagine their city slicker friend going all in for the country life. After falling in love with an old school cowboy, Drummond made the unbelievable move from California to Oklahoma. She took to the country like a fish to water. Little did she know the fated move would trigger her rise to fame.

It all started with a little blog

Drummond first started drumming up notoriety with her whimsical blog back in 2006. In the age of the internet, blogs are a dime a dozen, but there was something special about The Pioneer Woman’s appeal. The blog started as a way for her to expose her friends and family to her unconventional lifestyle. Eventually her foodie mentality took over and the blog exploded into the powerhouse it is today.

The notoriety resulted in the exceptional writer landing the No. 22 spot in Forbes’ 2010 Web Celeb List. She was just one of three women to make the cut. Her blog was also named Weblog of the Year at the 2009, 2010, and 2011 Bloggie Awards. Why all the praise? Drummond’s blog has been receiving over 23.3 million page views a month since 2011. This potentially results in millions of dollars in income a year!

Upon realizing just how massive her fan base was, Drummond took things to the next level and created a foodie community, Tasty Kitchen, which is just as popular as her blog. If that doesn’t scream success, what does? 

The Food Network gives “The Pioneer Woman” a chance

Food Network fans know that Drummond has her own show, but she graced the network with her presence long before getting her own time slot. The beloved mom took on the infamous Bobby Flay back in 2010 on Throwdown! The episode’s theme — Thanksgiving. Considering Drummond is a wife and mother who loves to cook, Thanksgiving was the perfect category. She gave Flay a run for his money and walked away with some serious bragging rights! 

Drummond’s personality shined and she captivated the bigwigs of the network. The one-time appearance led them to offer her a show a year later. It’s been running strong ever since and now fans can catch her throwing down in the kitchen every Saturday!

Ree Drummond is also a successful author

Did you know Drummond has several cookbooks under her belt? The first, The Pioneer Woman Cooks: Recipes from an Accidental Country Girl, came out in 2009 and topped the pre-order list for hardcover books on Amazon. Her second, The Pioneer Woman Cooks: Food from My Frontier, hit the shelves three years later and climbed to No.1 on the New York Times Bestseller’s List. 

The success of her first two books led her to release several more over the next few years. She published The Pioneer Woman Cooks: A Year of Holidays: 140 Step-by-Step Recipes for Simple, Scrumptious Celebrations in 2013, The Pioneer Woman Cooks: Dinnertime in 2015, and The Pioneer Woman Cooks: Come and Get It! in 2017. 

Drummond’s writing skills don’t end with cooking books either! She’s also released nine children’s books between 2011 and 2018 and even turned one of her blog series into a book, Black Heels to Tractor Wheels. The book, which chronicles some of her journey, quicklyrose to No. 2 on The New York Times Bestseller’s list!

“The Pioneer Woman” goes brick and mortar

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Butterfly Room!

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Once you become a household name, the sky is the limit! Drummond turned her media presence into something truly tangible. With her dedicated husband at her side, she opened a hybrid restaurant, bakery, and store known as The Mercantile. Before The Merc went public, the couple spent years pouring blood, sweat, and tears into the old building to turn it into their dream establishment.

Now the space is a destination location that offers small-town hospitality to locals and visitors alike! Drummond also expanded her sales by providing a fully functioning online shop where fans could quickly acquire the beloved cook’s coveted items. 

The Drummonds also own, The Boarding House, a boutique eight-room hotel! Each suite has a unique theme, but all of them are exceptionally beautiful. The hotel offers some lovely amenities (hello personalized morning coffee), a delicious menu, and pretty affordable prices given the level of care and luxury that’s gone into its creation and management.

With so many ventures, it’s not surprising that “The Pioneer Woman” went from your average city turned country gal into a cooking entrepreneur with an astounding net worth!