How Gwyneth Paltrow Really Feels About Her Goop Critics

Gwyneth Paltrow is an Oscar-winning actress, famous for films like Shakespeare in Love and for playing Pepper Potts in the Marvel Cinematic Universe. However, in recent years, Paltrow has mostly turned her attention to managing her growing Goop brand.

In spite of Paltrow’s obvious love and passion for the lifestyle company, Goop has become notorious for inciting controversy. From claims of false science to overpriced products, Goop has weathered many storms since it was founded. Still, Paltrow can’t be bothered by the haters and admitted as much in a recent interview. 

When was Goop founded?

For much of the nineties and early 2000s, Paltrow was known solely as a famous actress. Well-respected for her versatility onscreen, Paltrow appeared in movies such as Emma, The Talented Mr. Ripley, Shallow Hal, A Perfect Murder, and many more. She even received an Academy Award for her work in the critically-acclaimed romantic drama, Shakespeare in Love.

Still, Paltrow clearly wanted more from her personal and professional life, and in 2008, she trademarked Goop, a lifestyle website.

According to the Goop website, Paltrow originally launched Goop from her kitchen as a weekly newsletter. From a lifestyle newsletter to a huge e-commerce website, Goop has grown into a behemoth that Paltrow herself probably would not have imagined at the start.

In January 2020, the streaming service Netflix even premiered The Goop Lab, a documentary series. Although Goop has grown to be wildly popular, there are many people who continue to find the company, and the products that it promotes, extremely problematic. 

Why is Goop so controversial?

Gwyneth Paltrow
Gwyneth Paltrow | Theo Wargo/WireImage

Almost from the start, Goop ruffled feathers. One of the criticisms often leveled at Goop, as well as Paltrow, is that the products featured and sold on the website are much too expensive for the average person to afford. A few examples include a kitchen knife listed for nearly $500, as well as an “energizing oil blend” for $85.

For a lot of people, the products are out of reach, unnecessary, and in a few cases, dangerous. While not every product featured on the Goop site is so expensive, the vast majority of them are — and it has created a disconnect from Paltrow and the fans that might have once turned to her for advice or recommendations.

Goop has been slammed many times over the years for promoting products that have not been vetted or endorsed by the medical community. The company has been taken to task by critics on multiple occasions for false advertising and for giving out problematic advice. There was once a lawsuit leveled against the company due to its claim that jade eggs could have “hormone balancing” properties. Medical professionals advised that there was no validity to the claim, and Goop took yet another credibility hit. 

What does Gwyneth Paltrow think about Goop critics?

In spite of all the negative press that Goop has received over the years, Paltrow is still soldiering on. In a recent interview with Town & Country, Paltrow stated that she believes people who don’t like her just misunderstand her and that when she receives hatred about Goop, it “doesn’t mean anything to me, because it’s not about me.” 

Furthermore, Paltrow believes that those who dislike Goop are just misguided: “You can keep resisting it, but I’m on the right side of this. I’m watching the market.”

Although her words might seem insensitive, it is clear that Paltrow has found what makes her happy in life, and ultimately, she encourages everyone else to do the same. As she said in the interview, people should “find what makes you feel better and go from there.”