How Is the Awful ‘I, Frankenstein’ Beating ‘Frozen’?
Recent data from Nielsen SoundScan has shown that the extremely popular Disney animated movie Frozen has finally been pushed out of the number one spot in terms of DVD and Blu-ray sales during the week of May 18, by a surprising contender. The poorly reviewed monster movie I, Frankenstein moved into the number one spot for the week, bumping Frozen down to No. 2 on the Nielsen VideoScan First Alert chart, seen by Variety.
Frozen sold 86.5 percent as many copies as I, Frankenstein. The Hobbit: The Desolation of Smaug moved into the third spot and Spike Jonze’s Academy Award-winning Her debuted at No. 4.
Frozen had been at the top of the sales charts for four straight weeks and seven out of the past eight weeks since it was released in March. Not only has the film been a top-seller home entertainment-wise, but it’s also become the highest-grossing animated film of all time after its release in November. According to figures from Box Office Mojo, the film has made $1.2 billion worldwide, making it the sixth-highest grossing film of all time. The next highest-grossing animated movie is Pixar’s Toy Story 3, which made just over $1 billion worldwide back in 2010.
I, Frankenstein definitely seems like a strange candidate to knock down the seemingly unstoppable Frozen. The horror-fantasy film starring the hunky Aaron Eckhart as Frankenstein’s monster set loose in a dystopic present was a failure both critically and at the box office. The movie made just $71 million worldwide per Box Office Mojo and has a pathetic 4 percent rating from critics on Rotten Tomatoes. It seems odd that people would be so interested in buying copies of a film that very few showed any interest in catching while it was in theaters.
Meanwhile Disney’s newest animated feature has become a global phenomenon, having smashed box office records around the world. The film’s soundtrack has topped the charts for months and the song “Let It Go” performed by Idina Menzel won the Oscar for best original song. Disney CEO Bob Iger even pointed to the success of the film when presenting the company’s second-quarter earnings.
When Frozen was released on DVD and Blu-ray March 18, it proved to be one of the fastest-selling home video releases ever, with 3.2 million copies flying off the shelves during its first day on sale. Disney said in an announcement at the time that Frozen is “on track to be one of the biggest home entertainment sellers in a decade.”
Being pushed out of the number one spot for a week by a dud like I, Frankenstein hardly spells the end of Frozen’s domination of home video sales, as the film could easily be back in the top spot next week.
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