Is Bethenny Frankel Selling Part of Skinnygirl to Solve This Problem?
Is she doing it to solve a specific problem? Here is everything you need to know.
Bethenny Frankel previously sold Skinnygirl cocktail
This wouldn’t be the first time Frankel would sell part of her business. She first sold Skinnygirl cocktail and got to keep the rights to the brand to start other businesses.
She reportedly sold to Beam Global in 2011 for $120 million. However, the Huffington Post reports that U.S. Securities and Exchange Commission quarterly report says it was sold for $8.1 million.
Either way, Frankel sold the first business that gained her so much success. Now she is looking to sell part of Skinnygirl once again to solve a specific problem.
Frankel said she wants to sell part of Skinnygirl because she needs a break
The businesswoman revealed in an episode of Real Housewives of New York that she needs help after all the growth with her company. Time is a restraint for her.
“I don’t have time to drink water,” she said on the show according to People. “I want to get off this. I need a break.” She continued, “I’m realizing, I’m taking on too much and I’m burnt. We need to let some air out of the tires.”
She added that getting other people in the mix will help with that problem. “I need some support and help. It’s all been too much. I can’t breathe.”
She clarified that she isn’t leaving Skinnygirl
The brand has started out with alcohol but has grown to jeans and more. Frankel has been the face and head of the business. That’s not going to change.
“I’m open now to moving some pieces around on the board so I can let go of the current stress of taking on too much because I’m going to solve this problem. This will get resolved,” said the reality star. “I’m not looking to exit, I’m just looking for ways to take some pressure off.”
Frankel claimed that she was getting “multiple offers” on the business. She talked to Bernt Ullmann about leveraging offers. It should be interesting to see what would change if she does sell, but don’t anticipate a company name change.
“I love the name,” she said on the Unstyled podcast. “It’s for all shapes, all sizes, and there are no plus sizes, everybody’s together,” she explained. “But girls who are larger women want it more. They love it. They get that it’s a spirit. That it’s a lifestyle. That it’s not taking yourself too seriously.”
The name has obviously gotten her far through all her products, but it has also gotten her into some hot water. Only time will tell what will end up happening with Skinnygirl and if it will help Frankel with burn out.
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