Is The Pioneer Woman Ree Drummond Trying to Be Like Joanna Gaines?

Ree Drummond and Joanna Gaines are two of the biggest names in the cooking and home spaces. They’re often compared to each other, but Drummond, aka The Pioneer Woman, says she’s not trying to be like Gaines. Ahead, learn how the two are similar and what Drummond says sets them apart. 

TV shows made Ree Drummond and Joanna Gaines famous 

Drummond’s blog, The Pioneer Woman, landed the celebrity chef her own cooking show on the Food Network in 2011. Episodes of The Pioneer Woman are filmed in the kitchen of the Drummond family’s Oklahoma ranch. 

Gaines, along with her husband, Chip, gained notoriety thanks to the success of Fixer Upper, their HGTV home renovation series based where the couple lives in Waco, Texas. Premiering in 2013, the show ended after five seasons in 2018. 

Ree Drummond speaks at the Unbound Access MagFront on Oct. 17, 2017
Ree Drummond speaks at the Unbound Access MagFront on Oct. 17, 2017. | Bryan Bedder/Getty Images for Hearst

Drummond and Gaines have similar brands

There are myriad similarities between Drummond’s and Gaines’ brands. For starters, both women have published cookbooks, as well as children’s books. Each woman also has a successful blog and quarterly magazine full of home, cooking, and general lifestyle content. Drummond’s is The Pioneer Woman while Gaines has The Magnolia Journal.

Both women have big families — Drummond has four kids while Gaines has five — and they often feature their loved ones in their work. Whether it be a recipe, an Instagram post, or a magazine cover, their families are never far away. 

Moreover, they both have their own product lines. Gaines sells a line of home items, including cookware, at Target. And Drummond has a line with Walmart. 

While Drummond’s items are colorful like the signature tops she wears on The Pioneer Woman, Gaines sticks to a more neutral color palette for her products. But both lines reflect the rustic farmhouse vibe of their lifestyles. 

They both have opened restaurants and hotels

Between their restaurants, shops, and hotels, Drummond and Gaines have made their small towns big destinations for fans.

Drummond and her husband, Ladd, opened a boutique hotel aptly named The Pioneer Woman Boarding House near where they live in Pawhuska, Oklahoma. They also own Mercantile — better known as “The Merc” — a restaurant, bakery, and store. 

Gaines and her husband, Chip, have a hotel expected to open in 2021, according to Country Living, and they already offer vacation rental homes. Plus, they have a restaurant, Magnolia Table; a bakery, Silos Baking Co.; and a coffee shop, Magnolia Press. Plus, they run their popular shop, Magnolia Market.

Ree Drummond admits she and Joanna Gaines have ‘many similarities’ 

In May 2019, Drummond told USA Today she realizes she has a lot in common with Gaines. 

“I do see many similarities,” Drummond said. “Joanna and I have exchanged an email or two cheering each other on. But what they have achieved is amazing, and the sky’s the limit for them.”

Although they’re similar, Drummond says she’s not Gaines. While The Pioneer Woman continues to grow her brand from Oklahoma, she says she won’t be trying for a TV network like the Gaineses.

“That’s where our paths will diverge; I think my husband and I are too tired for that,” she said.