Is This Why Women Watch ‘Keeping Up With the Kardashians?’

Keeping Up With the Kardashians premiered in 2007 and was an instant success. The reality show follows the large family that included Kris and Bruce Jenner; Kourtney, Kim, Khloé, and Rob Kardashian; and Kendall and Kylie Jenner.

The show has continued to be popular in the 12 years since then. It’s even generated multiple spinoff shows, including Kourtney and Kim Take New York and Kourtney and Khloé Take Miami.

However, not everyone loves the Kardashians. Some find them vain and materialistic, but others find a connection with the family and enjoy the peek into their super-rich lifestyle.

Here’s a look at some of the reasons women watch Keeping Up With the Kardashians.

‘Keeping Up With the Kardashians’ and the family connection

Kylie Jenner on the red carpet
Kylie Jenner | Ari Perilstein/Getty Images for A-OK Collective, LLC.

The bonds in the close-knit family, especially among the women, are the basis of what the show is about. It’s easy to identify with the struggles they go through as a family and to be inspired by the strength they have to face their issues.

Watching the Kardashians makes lots of viewers think of their own extended families or wish they had one (or glad they don’t).

Longtime fans start to feel like they’re a part of the family themselves. Viewer see incredibly private moments, including childbirth, and connect further with the family on Instagram.

They’ve shared pregnancies, family problems, raising kids, medical concerns, fitness routines, and their work ethic. They’ve dealt with romances and failed marriages. They have also addressed having a transgender parent as Bruce Jenner transitioned to Caitlyn Jenner, also fitting into a larger cultural discussion and shift.

The Kardashians have presented strong women and women’s issues. Kourtney debated freezing her eggs and decided she would do it.

While an expensive procedure that’s not an option for everyone, many women do also worry about fertility and family planning.

The Kardashians can inspire

Some viewers are inspired and empowered by the family’s hard work. The women have built their business empires over the course of the series.

Before the show started, Kim was Paris Hilton’s stylist. Now younger sister Kylie is a billionaire, with much of her wealth made from her make-up company, Kylie Cosmetics, which is valued at $800 million.

They also present a modern combination of beauty, wealth, success, and romance, which gets viewers to think about their own combination of values and goals.

They have shared both the sexy and the ugly. A viewer commented on Reddit, “I find it so empowering when I watch it, just a bunch of women with very human struggles but thriving in life. It makes you feel empowered to do the same thing and just put your struggles aside.”

The Kardashians are not like us

Even while women might identify with some parts of the Kardashian’s concerns, their life also provides a fantasy and a mindless escape. Their problems of the one percent provide some of the humor.

In 2016, Kim and Kris argued about imported marble, with Kim accusing Kris of stealing slabs of marble. She offered to pay Kris $1 million if she was able to replace the missing slabs.

Although viewers might laugh, the Kardashians’ luxury also stands as a fantasy of the super-rich lifestyle. It is a reality show, but for normal people, their lives feel like fiction. Jennifer Lawrence told ET she watched the show as an escape while filming the psychology thriller Mother!

Still going strong

Keeping Up With the Kardashians has stayed on top. After all these years, the show continues to be widely watched.

Part one of last season’s finale in June was the top cable entertainment telecast of the month. It had 2.3 million total viewers and was E!’s most-streamed episode ever.