JetBlue Kicks off Pride Month With ‘RuPaul’s Drag Race’ Alumni Trixie Mattel and Bob the Drag Queen
Glamazonian Airways is shaking. JetBlue released an advertisement for Pride Month
JetBlue invited Bob the Drag Queen and Trixie Mattel aboard ‘Shantay, Blue Stay’
Who better to do the in-flight entertainment than two drag queens? In June 2019, JetBlue created an advertisement with two familiar faces — Bob the Drag Queen and Trixie Mattel.
VH1 posted the video clip on YouTube. As Bob the Drag Queen explained, the two were aboard “Shantay, Blue Stay,” the official airplane of VH1’s RuPaul’s Drag Race. There, the two “flight attendants” explained the rules of the aircraft while still serving face. They even threw in a few Drag Race references. (Turbulence: you shake everything” was our favorite.)
The airplane’s name, “Shantay, Blue Stay,” comes from a line in the show, said by RuPaul after the queens give a lip-sync performance.
They are both winners of ‘RuPaul’s Drag Race’
Well, technically, Bob the Drag Queen is a winner of RuPaul’s Drag Race. Trixie Mattel is the winner of RuPaul’s Drag Race: All-Stars 3. Bob the Drag Queen won RuPaul’s Drag Race season 8, after landing a spot in the top three with Naomi Smalls and Kim Chi. Since then, she’s been making fans laugh on tour and starred in Netflix’s original television series, Tales of the City.
Trixie Mattel won RuPaul’s Drag Race: All-Stars 3, but she’s also known as the host of the award-winning YouTube series UNHhhh on WOWPresents with her friend and fellow Drag Race alumna, Katya. Trixie Mattel also released two folk-country albums, Two Birds and One Stone respectively. She briefly starred in a television series on Viceland, The Trixie and Katya Show. Most recently, Trixie Mattel released her own line of makeup, entitled Trixie Cosmetics.
This is not the first Pride Month campaign featuring ‘RuPaul’s Drag Race’ competitors
Because the RuPaul’s Drag Race contestants are such prominent celebrities in the LGBTQ community, they often partner with organizations and companies during Pride Month. Some companies use their platform to raise money for LGBTQ-centered charities.
In 2018, season 9 and All-Stars 3 contestant, Aja, became the face H&M’s Pride campaign, entitled the “Pride OUT Loud campaign.” According to Nylon, “ten percent of global sales from the collection [went towards] the United Nations Human Rights Office UN Free & Equal campaign.”
Other partnerships are simply to boost visibility and awareness. A few contestants, including Shangela, Manila Luzon, Trixie Mattel, and Tammie Brown, partnered with This Free Life to do a video about smoking. Trixie Mattel was also in an ad campaign for Skyy Vodka.
Due to their popularity, some RuPaul’s Drag Race queens partnered with makeup brands to build their own cosmetics lines. That includes Aquaria, the winner of season 10 of RuPaul’s Drag Race, who collaborated with NYX C