It’s your golden hour. Now with Bumble Bizz, female artists have the chance to show off their talent onstage at a music festival. With mentorship from Bebe Rexha, Kacey Musgraves, and Hayley Kiyoko, this is an opportunity some fans are already submitting applications for. Here’s what we know about Bumble Bizz’s new campaign.
What is ‘The Bumble Bizz’ Campaign?
There are plenty of dating apps out there, but Bumble is a little bit different. Instead of focusing on dating, Bumble allows people to meet friends through their program “Bumble BFF” and professional opportunities through “Bumble Bizz.”
“Bumble was created by women, for everyone. We seek to empower our community and allow everyone to express who they are, without being judged. We are a safe platform rooted in kindness and respect. Period. End of tweet,” said the Bumble Twitter account.
Bumble worked to promote female empowerment in the past, even partnering with tennis player Serena Williams. In conjunction with their mission, the company launched a new inclusion campaign with a special focus on women in the music industry.
“Women represented only 19% of the lineup at festivals in 2018. Let’s change the ratio!” tweeted Whitney Wolfe Herd, the founder, and CEO of Bumble.
Together with Bumble, a fan will have the opportunity to be mentored by Bebe Rexha, Kacey Musgraves, and Hayley Kiyoko. The cherry on top is that the winner will perform at a music festival in 2020. Sounds like a pretty sweet deal.
Kacey Musgraves, Bebe Rexha, and Hayley Kiyoko are all joining the cause
Fans will have the opportunity to meet with and be mentored by powerful women in the music industry. That includes Hayley Kiyoko, a former member of Lemonade Mouth and a current solo artist and LGBTQ+ advocate.
“Excited to be a part of the Empowered by Bumble Bizz program, giving more women the opportunity to be discovered and HEARD,” tweeted Hayley Kiyoko. (We can almost hear “Here We Go” by Lemonade Mouth playing in the background.)
Grammy award-winner, Kacey Musgraves, also joins this campaign. Within the last year, Kacey Musgraves won the Grammy Awards for “Album of the Year,” “Best Country Album,” and “Best Country Song.” The singer is a strong ally for
Known for her song “Meant to Be” with country artists Florida Georgia Line, Bebe Rexha is partnering with Bumble, as well. Bebe Rexha won multiple awards from Radio Disney, including “Best New Artist.”
“Creating more opportunities for women in music has been a big initiative for me the last few years and I’m excited to be partnering with Bumble for this campaign. It’s important that we continue to champion women in the business to help create and push for equal representation within the industry,” said Bebe Rexha according to Music Row.
Fans are excited and empowered
Starting June 4, women can submit music clips in Bumble’s Bizz Mode for a chance to be selected for the 2020 music festival performance. Some fans took to Twitter, sharing their support of the artists. Others tweeted clips of their submissions.
According to Music Row, applications for the mentorship program close on June 30 within Bumble Bizz, however, Bumble’s female-centered “music incubator program” continues over the next year with more mentorship programs and performance opportunities. Bumble will announce winners for this contest later this summer.