Kanye West Has Fans Wild Over Teased Yeezy Sneakers
Kanye West stepped out on July 10 with his wife, Kim Kardashian West. The couple was spotted out in Los Angeles in mismatched outfits. West was rocking sweatpants and a sweatshirt, while Kardashian West was clad in leather pants and a tube top. Fans, however, could only notice one thing; they were fixated on what was on West’s feet. Now, it looks like the rapper and sneaker mogul might have been teasing fans with a new pair of Yeezys.
Everything we know about the sneakers Kanye West was spotted in
Ye and Kimmie K might have just been out on a date, but everything West does is deliberate. The sneakers he was wearing appear to be a sample, according to High Snobiety. Photographers got a good shot of the shoes, making it easy to figure out some of the details.
The silhouette of the sneaker looks similar to the Yeezy Boost 700’s that have been flooding the market in recent years. The smoothed-out midsole is an exciting change to the otherwise clunky shoe. The upper is translucent, appearing similar to the Yeezy 350s that have sold out in minutes in recent months.
High Snobiety notes that the shoe looks pretty similar to the Yeezy Boost 700 VX. The sneaker was teased last summer but never seemed to make it to market. Could this be the new version of that unreleased shoe? It’s possible.
What Yeezy sneakers have been released in 2019?
Several colorways of the Yeezy Boost 350s were dropped in recent months. The Lundmark version, for example, will be released on July 13. The sneaker is expected to sell out in minutes. Rumors have also swirled that a new version of the Yeezy Boost 350 “Bred” will be reappearing sometime over the summer or during the early fall. While Adidas big wigs have denied the rumor, it looks like it might be happening.
A new shoe is also planned for the lineup. The Yeezy 451 is a particularly avant-garde addition to the lineup. While the 350s offer a sleek design, the 700s provide a clunkier “dad shoe” silhouette; the 451s fall somewhere in between.
Kanye’s sneaker empire is on pace to top $1.5 billion in sales
West is a strange guy; everyone seems to agree on that. While he is prone to feuds, tantrums, and bizarre social media postings, he seems to have a solid grasp on the sneaker game. According to Forbes, the Yeezy brand is on pace to top $1.5 billion in sales for 2019. The number puts the company on pace to compete directly with the Jordan brand owned by Nike.
Jordan is a 34-year-old brand that has amassed an enormous following over the years. Jordan is on pace to gather $3 billion in sales during the 2019 calendar year. It took the Jordan brand decades to reach that number, but Kanye’s Yeezy brand is making massive strides to gobble up market share, becoming a global brand in the process.