Kim Kardashian Is Changing the Name of Her Shapewear Line ‘Kimono’ After Backlash
Well, that was quick.
Just days after launching her new business venture, a shapewear line called Kimono Solutionwear, Kim Kardashian is changing its name. The decision comes after she faced widespread accusations of cultural appropriation for trying to profit off the term for a traditional and cultural Japanese robe.
Kardashian made the announcement on Instagram
Kimono is an obvious play on Kardashian’s first name. But the beauty star said in an Instagram post shared on July 1 that her fans and the public have helped her to realize and understand why the name of her shapewear line is so controversial.
“When I announced the name of my shapewear line, I did so with the best intentions in mind,” she continued. “My brands and products are built with inclusivity and diversity at their core and after careful consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.”
Kardashian previously defended the name
In response to the accusations of cultural appropriation, the reality star clarified her use of the word in a statement to The New York Times back in June. She said Kimono was meant to be “a nod to the beauty and detail that goes into a garment.” She added that she does not plan on changing the name or designing any items that “resemble or dishonor the traditional garment.”
“I understand and have deep respect for the significance of the kimono in Japanese culture,” she said in her statement. She added that she was “proud” of the brand, which has “inclusivity and diversity at its core.”
Fans downright slammed Kardashian over the name
If you missed it, you’re lucky because the tweets were intense. Some people just couldn’t get over Kardashian naming her line ‘Kimono’, especially because its items are nothing like the traditional Japanese garment.
“why’s it called kimono if that’s a completely different style of clothing,” one person tweeted.
“Nice underwear, but as a Japanese woman who loves to wear our traditional dress, kimono, I find the naming of your products baffling (since it has no resemblance to kimono), if not outright culturally offensive, especially if it’s merely a word play on your name. Pls reconsider,” another added.
The shapewear line was supposed to come out in July
But it’s unclear whether it’s still on track for that release date.
Kardashian took to Instagram in June 2019 to announce the collection, which includes bras, thongs, waist trainers, bodysuits, and more. The items range in sizes from XXS to 4XL, and come in nine different shades.
“I’ve been passionate about this for 15 years,” Kardashian wrote in the post. “Kimono is my take on shapewear and solutions for women that actually work. … Introducing Kimono Solutionwear for every body.”
Kardashian has faced accusations of cultural appropriation before
In 2018, Kardashian faced backlash after referring to Fulani braids as “Bo Derek braids.” In response, she said during an event for BeautyCon that her braided hairstyles come from a “real place of love and appreciation.”
“I’ve definitely had my fair share of backlash when I’ve worn braids. I’ve been fortunate to be able to travel around the world and see so many different cultures that have so many different beauty trends,” she added.
Yikes. Well, stay tuned for what happens from here.