‘KUWTK’: Could the Kardashian/Jenner Kids Threaten the Family’s Brand?

For over a decade momager, Kris Jenner and her kids have dominated in the media. Thanks to social media, Keeping Up with the Kardashians, and incredible marketing and PR skills, the KarJenner family has reached absurd levels of fame, wealth, and notoriety. With millions of people following their each and every move, for better or worse, the KarJenners are completely inescapable.

Khloé Kardashian, Kendall Jenner, Kourtney Kardashian, Kim Kardashian West, and Kylie Jenner kids
Khloé Kardashian, Kendall Jenner, Kourtney Kardashian, Kim Kardashian West, and Kylie Jenner | Photo by Kevin Mazur/Getty Images for Yeezy Season 3

The Kardashian/Jenner kids

But, even though much of the general public is obsessed with the KarJenner’s, people are even more obsessed with their kids. The next generation of Kardashian/Jenners are steadily growing and now Kris Jenner boasts a whopping 10 grandkids. Kourtney Kardashian has three children (Mason, Penelope, and Reign), and Kim Kardashian West has four (North, Saint, Chicago, and Psalm), Khloé Kardashian, Rob Kardashian, and Kylie Jenner, one the other hand, all have one daughter, (True, Dream, and Stormi respectively.)

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In fact, the only one of Kris Jenner’s kids who doesn’t currently have children of their own is Kendall Jenner. But, as the model is only 24 years old, there’s plenty of time for that. The next generation of Kardashian/Jenners are all age 10 and under, but already they are shaking up to be a threat to the KarJenner brand.

Why people are so obsessed with ‘Keeping Up with the Kardashians’

Part of what makes the reality TV stars so successful is their commitment to faux “secrecy.” The famous family remains just tight-lipped enough about things so fans will speculate and be coerced into watching their show to get the “real story.” It’s a wise move on their part, capitalizing on people’s obsession with them on social media and converting them into viewers for their show. Fans live for the will they won’t they storylines like “Are Kylie Jenner and Travis back together?”

Could Kris Jenner’s grandkids threaten the KarJenner brand

But, the KarJenner brand doesn’t function well if they don’t have complete control over their narrative. If information is leaked too soon, the story loses its power and there’s no need to tune into their show. Funnily enough, it’s been the KarJenner kids who have been spilling trade secrets recently. Who could forget when North West began to tell her schoolmates that she was getting another sibling? The KarJenners scrambled to figure out who was telling their business, only to be bested by a then kindergartner.

Furthermore, 10-year-old Mason Disick recently hopped on Instagram live to share that Kylie Jenner and Travis Scott weren’t actually together. Kourtney Kardashian immediately deleted his Instagram page, under the guise that he wasn’t old enough to have an account. But, at that point, the damage was already done and the “secret” was out. Furthermore, after the 10-year-old was removed from Instagram, he simply hopped on to TikTok and continued to do what he wanted.

‘KUWTK’ fans sound off on Instagram

Seeing this trend of Kardashian/Jenner kids sharing information to the public, fans of the KarJenner’s can’t wait for them to grow up. “Lolll Kourtney has one that’s biting people and another one spilling tea on social media. So ready for this next gen of Kardashians, 👏🏻😂” one person wrote on Instagram. “The future generation of kardashians are gonna air all the secrets of the world! Lol,” another person chimed in. “Kris Jenner is about to make mason sign an NDA if he wants to keep being part of the family,” another person added. Who knows if the KarJenner kids will end up joining the family business or destroying it. Only time will tell.