Kylie Jenner Reacts to Allegations She Sent ‘Cease and Desist’ Letters Over “Rise and Shine” Meme

Kylie Jenner disappointed fans earlier this year when she found a way to profit off the viral “Rise and Shine” meme. Then, Jenner was accused of sending a “cease and desist” letter to a clothing business in Australia who sold a “Rise and Shine” T-shirt. Jenner responded to these claims in a Nov. 10 tweet.

Jenner, age 22, is constantly finding ways to increase her net worth

In order to make cash off the viral sensation, the billionaire produced $65 “Rise and Shine” sweatshirts adorned with the phrase. Jenner sold the meme merch on her Instagram and Twitter feeds.

Jenner apparently tried to trademark “rise and shine,” to no avail. However, an Australian company also accused the Keeping Up With The Kardashians of taking legal action against an Australian company.

Kylie Jenner
Kylie Jenner attends the 2018 MTV Video Music Awards | ANGELA WEISS/AFP via Getty Images

MTV reported on a small business owner who made her allegation anonymously. In retrospect, that does seem a bit sketchy. The woman claimed Jenner’s lawyers sent her a document requesting that her business Cased Clothing, “cease and desist” from selling their original “Rise and Shine” shirts.

“I used to really like her, now I’m like are you kidding me,” the woman told the press. “The design wasn’t about her.” The anonymous woman played to the sympathy angle.

“Unfortunately, we just don’t have the money to fight something like that and she has enough cash to take us down,” said the business owner.

Kylie Jenner responded to the ‘Rise and Shine’-related allegations on Twitter

Jenner tweeted on Nov. 10 that she did not send any such letters.

“Please don’t believe everything you read,” the young billionaire wrote. “I have not sent any Rise and Shine cease and desist letters.”

She described the viral meme as “an unexpected moment.” She wrote that she “had a lot of fun with it, and I have laughed so hard seeing everyone’s memes.”

Jenner doubled down with another tweet, confirming, “there are no law suits, no cease and desist letters.

“Happy Sunday,” the cosmetics mogul signed off. Many Twitter responses were initially supportive.

“You don’t have to think about them baby,” one tweeter advised.

But, as the Oprah meme would say, “what is the truth?” It does seem convenient that Jenner’s statement about the trademark mess only came after her comments section was flooded with critical tweets.

Instagram, house of justice in the internet age, closed the case on the makeup mogul’s allegations

The Aussie clothing company provided more legitimate-appearing evidence on its Instagram account.

“We currently do not and have never had a problem with Kylie Jenner,” an employee of Cased Clothing, who probably never thought he’d have write that sentence, wrote.

“We are unsure where this all started and we do not want to be involved,” the post read. Cased Clothing shut down the company website indefinitely, “until this all blows over.”

The company’s Instagram post denied the existence of Jenner’s alleged cease and desist letters. The caption also promised that any hateful comments about the Kardashians or Jenners posted under the picture would “be deleted.”

Fortunately for the Aussie clothing store, and unfortunately for drama, it looks as though a woman in Australia made up a tall tale about some legal documents.

Kris Jenner, Kendall Jenner, Kylie Jenner, Kim Kardashian West | Dimitrios Kambouris/Getty Images for The Business of Fashion

We’re sad to see logic win out over courtroom melodrama (and lawyers with Australian accents). But not to worry; if we know anything about Kris “Momager” Jenner, it’s a safe bet another gossip-driven KarJenner scandal is just around the river bend.