Kylie Jenner Spotted Rocking Nike: Remember She Works with Adidas
Kylie Jenner might be loyal to her man, but she’s not loyal to any one sneaker company. The 21-year-old billionaire was spotted out shopping with Travis Scott. While fans expect to see the couple together as they work hard to squash cheating rumors; they didn’t anticipate Kylie’s interesting shoe choice. The Adidas ambassador, wearing Nike sneakers, was just a bit out of place.
Her outfit, which included a white crop top and black sweatpants, was finished off by a pair of Air Jordan sneakers., according to Elle. The flagship brand for Nike is one that Travis Scott favors. The “Goosebumps” rapper is planning to release a collaboration of the exact sneaker Kylie was wearing.
Kylie likes to brand shop
While Kylie most recent sneaker choice raised alarm bells, this isn’t the first time the seasoned businesswoman has jumped from one shoe brand to another. In August Kylie signed on to work with Adidas as a brand ambassador, but she had previously been courted by Puma. She left Puma to join Adidas, a brand that is pretty well-established in the Kardashian family.
Kanye West, who married Kim Kardashian in 2014, has a lucrative deal with Adidas. In fact, the music mogul’s Yeezy line is among the most sought-after sneaker lines in the world. His most recent collaboration with the brand wa released on March 30,
Is Kylie’s relationship with Adidas over?
Absolutely not, at least it doesn’t look like the cosmetic mogul is planning to part ways with the athletic company. In March 2019 the beauty guru helped launch a new colorway for the Adidas Falcon sneaker, and even dropped a lip kit to go with it. The partnership seems health – or at least it did.
Adidas has not commented on the photos of Kylie wearing Nike shoes, and there is no word on the details of her contract with the brand. According to marketing insiders, brand ambassadors are usually required to maintain brand loyalty; and that means not being photographed wearing a competitor’s products in public, but it is unknown whether Kylie signed an exclusivity agreement.
Travis has ties to Nike
Scott is a well-known Sneakerhead and has been collaborating with Nike for years. Fans across the globe line up and enter raffles just to get their hands on a pair of sneakers the music artist designs. His Jordan Retro 4 collaboration, for example, was released in June 2018 for $225 and sold out in minutes. Now being sold on aftermarket auction sites, the same sneakers sell for up to $600.
Scott is also planning an April 2019 release of a reimagined Jordan 1, according to Sole Collector. The sneakers, which are highly anticipated by enthusiasts are likely to sell out quickly. More collaborations between the rapper and Nike are planned for the future, and who knows, maybe his baby mama will join the Nike team.