Kylie Jenner’s Latest Makeup Collab Surprised Fans — But Not For the Reason You’d Think
Kylie Jenner is famous for a lot of things. After all, she’s a Kardashian, and those girls are all-around A-Listers.
Kim is arguably the most famous, but Khloe, Kourtney, Kylie and Kendall have all carved out careers separate from the original reality show.
They’re models, social activists, businesswomen, and authors. Khloe has a line of women’s clothing, Good American, and Kendall rivals Gisele as the world’s highest paid model.
Why Kylie stands out from her sisters
But Kylie has a couple of claims to fame all her own. First, she’s the world’s first self-made billionaire, according to Forbes magazine.
Second, Kylie is the first makeup mogul to collaborate with her daughter on a makeup collection. If that surprises you, it’s probably because daughter Stormi Webster is only 2.
How did Kylie Jenner become a billionaire?
Kylie has been in the spotlight all her life. She’s a part of the media empire her mom, Kris Kardashian Jenner, created with their hit TV show Keeping Up With The Kardashians.
Kylie was an early Instagram sensation, amassing millions of followers and becoming one of the original Instagram Influencers. So with all her connections and wealth, she started out pretty much on third base then she started her own line of cosmetics, Kylie Cosmetics, in 2015.
Even though Kylie has had all the advantages, that doesn’t guarantee a successful company. Brother Rob had the same luck, but his sock company, Arthur George, unraveled and mom Kris had to take over 50 percent of the company to keep it going.
Kylie might have a better head for business. She has been able to tap into her 152 million Instagram followers to buy her products.
Kylie’s LipKit is the flagship product and sold out 10 minutes after Kylie Cosmetics went live online in 2016. Since then she’s moved away from the e-commerce only business model and is in specialty retail stores.
Coty Cosmetics bought Kylie’s company
Kylie sold 51 percent of her company to Coty in late 2018. Coty also owns Cover Girl, Sally Hansen, OPI, and Rimmel.
Adding the rebranded Kylie Beauty to their portfolio cost them a whopping $600 million, but given the brand’s popularity, it’s probably a good deal.
Kylie remains involved in the day to day running of the company, but says that the sale frees up more of her time for the creative part of the business.
Kylie Cosmetics adds Stormi as a collaborator
Since Kylie has become a business mogul in her own right by making her own rules, it should be no surprise that she chose daughter Stormi as her latest partner.
This collaboration is for Valentine’s Day 2020, and Stormi’s second birthday is February 1, so why not give Stormi her own makeup line for a birthday gift? For a Kardashian, it’s better than a pony.
The special collection, Stormie X Kylie Cosmetics, is still under wraps. But a sneak peek shows a LipKit in a new violet package with Stormi’s name written in glitter across the top.
There’s also a nine-pan eyeshadow palette with butterflies.
Stormi And The Butterfly Effect
Stormi’s parents, Kylie and the rapper Travis Scott, both have butterfly tattoos. Kylie shares photos of butterflies in lots of different forms on social media — costumes, jewelry, and paintings, so the beautiful creatures clearly have a special meaning for her.
The packaging for the Stormi X Kylie Collection features butterflies. That’s an unexpected change for a Valentine’s Day theme, but one that is a welcome variation on red hearts.
Kylie Jenner has proven that she’s a lot more than just a pretty face, and a force to be reckoned with even among the formidable Kardashian women. With all this early success, why not go ahead and introduce Stormi to the business?