For people who primarily follow traditional media outlets like television and newspapers, the name Liza Koshy might not be familiar . . . yet. This 23-year-old is one of several people who have managed to grow a huge following on social media and turn it into real influence on the world, and she is now getting serious recognition for her significant accomplishments.
In fact, Koshy’s impact is so meaningful that TIME just named her one of the 25 most influential people on the internet, an honor that places her on the list alongside politicians like Alexandria Ocasio Cortez and rap superstar Cardi B. This designation is a sign that Koshy’s popularity is set to grow and expand to new audiences.
While Koshy may still be busting through some barriers to reach people who are not as connected on social media, she has certainly come a long way from her early days of making micro-videos on Vine.
Read on to see why Koshy is so influential and how she rose to fame as well as how she has turned her work into a net worth in the millions.
Liza Koshy got her start on Vine
When Vine launched in 2013, Houston native Koshy was only a teenager, but she started posting short videos on the now-defunct platform. Like many who were experimenting with the six-second video application, Koshy posted silly videos of her dancing, singing, or telling jokes. The platform’s influence grew, though, and so did Koshy’s content.
Eventually, Vine reached more than 40 million users, including such influential powerhouses as President Barack Obama. As Koshy got more sophisticated with her jokes and her video skills, she decided she wanted to use a platform that would let her make longer clips.
When she launched her YouTube channel in 2015, she created a series of characters to play. She often uses recurring characters to build inside jokes and rapport with her followers.
While most of her content is light-hearted and rather silly, she has a huge following and uses that influence to talk about important messages. For example, she once interviewed President Barack Obama on her YouTube channel as part of a get out the vote effort.
Online content paved the way for other media
Because Koshy was so successful at drawing an audience, she was approached for other opportunities. In 2017, she hosted MTV’s reboot of TRL and went on to host Nickelodeon’s reboot of Double Dare. She also grabbed roles in television series like the Hulu series Freakish. She even got to rub elbows with megastars as she reported on the Met Gala in 2018.
Koshy’s massive appeal is seen as a way to bridge a gap between brands and newsworthy events and the younger audience. She’s particularly sought out by major advertising campaigns because her success at getting people to actually click through and view the ads promoted on her channel is higher than average.
Liza Koshy’s net worth
As Koshy’s work continues to cross different mediums and genres, more and more people get to know who she is and get drawn into her humor and charm. This energy has given her the chance to double down on her social media efforts, amassing huge followings on multiple platforms.
All of that success has had a tremendous impact on Koshy’s wealth. The young comedian’s current net worth is estimated to be about $12.1 million, but her success doesn’t seem to be slowing down any time soon, so it’s very likely that her worth (and her name recognition) will continue to grow. Soon, Koshy’s name will be a household one—even for those who never logged into Vine or have subscribed to a YouTube channel.