Marie Kondo’s ‘Tidying Up’ is Having This Strange Effect on Thrift Stores

If it doesn’t “spark joy,” then you should get rid of it. At least that’s what Marie Kondo, star of the new Netflix series Tidying Up with Marie Kondo believes.

On the show, people invite Kondo into their homes to help them get rid of clutter. But the show isn’t exactly what you would think. Most of these people aren’t hoarders or outlandishly dirty by any stretch of the imagination. Kondo focuses more on clearing houses of excess than actually cleaning them.

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Since the show’s debut on January 1st, Kondo has been inspiring people to get rid of anything in their homes that doesn’t bring them joy.

The strange benefit to all of this? An insane increase in thrift store donations.

“They have been really large bags,” Leah Giampietro store manager of Beacon’s Closet in New York City told CNN of recent donations. ” Ikea bags, suitcases or garbage bags. It’s really hard to estimate the amount but it has been a ton of stuff, but I can say thousands of pieces a day.”
What’s strange is that January is normally a slow season for donations in colder cities like NYC. But the show has really lit a fire under people to donate.
“People are determined to clean up their homes,” Giampietro continued.
According to reports from Buzzfeed, the series has even sparked an uptick in book donations.
In a post on Facebook, Ravenswood Used Books in Chicago detailed their influx in book donations.

“Because Marie Kondo’s TV show on cleaning has begun running on Netflix, we took in a month’s worth of books in 2 days,” the post said. “The good news is, we have a LOT of new books. The bad news is, we need a nap! Phew! Stay tuned, we will post a few of the treasures we run across in the coming days.”

But not everyone is jumping on the Marie Kondo train.

 

“Activity is often strong the first week of January anyway, “Malini Wilkes, the public relations and multimedia manager for Goodwill told CNN. “People have New Year’s resolutions, people have time to get their boxes together, that kind of thing.”
When Goodwill first heard of the Kondo phenomenon, they began reaching out to local Goodwills throughout the US to see if it was actually true.
“Unfortunately, at the current time, it’s too soon to determine the impact from the Marie Kondo show,” Wilkes said.

Who is Marie Kondo?

 

For a lot of people, Netflix’s show is the first time that they are seeing Kondo. Though this may be the case, Kondo has been tidying for years.

Her professional title is a “tidying consultant.” She is credited with creating the KonMari method which she uses on the show, dictating that you should organize your home by getting rid of the items that don’t spark joy.

She also published “The Life-Changing Magic of Tidying Up” in 2011 but the book wasn’t released in the US until 2014. After it’s US release, the book made it to #1 on the New York Times best-selling book list.

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