Meghan Markle Could Become the Most Prominent Influencer in the World With the ‘Markle Sparkle’, Expert Claims
Since announcing, along with her husband Prince Harry, that she would be stepping down from her role as a senior working royal, Meghan, Duchess of Sussex has been laying low. Though the former actress returned to the U.K. briefly for her final royal engagements, since then, she’s been living a relatively low-key life in her hometown of Los Angeles, California.
Though the duchess had hardly been seen publically since Megxit, her brief appearances for various charities have caused an absolute frenzy online.
The duchess’ Zoom hairstyle was all the rage when she briefly made an appearance for her SmartWorks Charity. Likewise, the evil eye necklace that she wore immediately sold out. Though many people have attempted to disparage Meghan, she has positioned herself to be one of the most influential women in the world.
Prince Harry and Meghan Markle are eager to make their mark outside of the royal family
Though their plans have been stalled due to the coronavirus (COVID-19) pandemic, the Sussexes do have major plans for the future. In fact, they have already announced their new Archewell brand. “Before SussexRoyal, came the idea of ‘Arche’—the Greek word meaning ‘source of action,'” the couple said in a statement. “We connected to this concept for the charitable organization we hoped to build one day, and it became the inspiration for our son’s name. To do something of meaning, to do something that matters. Archewell is a name that combines an ancient word for strength and action, and another that evokes the deep resources we each must draw upon.”
In fact, many royal experts believe that as soon as Archewell launches, the Sussexes popularity will skyrocket even further. “The couple’s future isn’t certain,” The Atlantic’s Caitlin Flanagan explained. “They are hugely appealing and glamorous. Everyone in Hollywood is eager to host them. The first few years of this plan are going to be heady. But — as Harry has often said — as soon as William’s three children become old enough to emerge as individual figures, the klieg lights will immediately turn to them. He is in a rush to make his mark and seems to treat life as a race, too.”
Meghan Markle and Prince Harry could’ve made a ton of money on Instagram
Before shuttering their Sussex royal Instagram account which bolstered over 11 million followers, the Sussexes were poised to make a fortune.
Before the account went dark, influencer marketing platform Inzpire.me and The Sun ran the numbers. “The Sussexes Instagram account could rake in as much as £85,271.19 (that’s approximately $109,808) for each sponsored post,” they said at the time.
However, considering the fact that the Sussexes will need to make millions per year in order to maintain their lifestyle without help from the royal family, we believe they are setting their sights higher.
The ‘Markle Sparkle’ could make Meghan Markle the most prominent influencer on the planet
Though they do need to tread lightly with the royal family amid Megxit, and the duke has vowed not to take on any projects that embarrass the royals, the duchess’ influence, in particular, is magnetic.
The “Markle Sparkle,” is the kind of marketing “you cannot buy,” Town & Country reports. “Obviously anybody would give them anything, but I think they’re going to be really careful,” fashion journalist Elizabeth Holmes told the site. “I think that Meghan’s power as a dresser will continue. There are so few people—even among celebrities—that have the kind of economic power to move merchandise the way that royal women do, so I hope and I think she’ll choose carefully.”
We highly doubt we’ll see the duchess stepping into the KarJenner level of sponsored posts, but she could stand to be very influential while making a ton of money if she uses the “Markle Sparkle” to her advantage.