Meghan Markle and Prince Harry Don’t Need the Sussex Royal Brand

Prince Harry and Meghan Markle have just released the final details of their exit from the British Royal Family. The pair have been living a relatively quiet life on Vancouver Island in Canada. However, at the end of this month, the duo will head back to the U.K. to carry out an intense schedule of final royal duties.

After that, the Sussexes will be free to live life as they please for the next 12-months until their new roles are reevaluated by the remaining senior members of the royal family. They’ve already begun planting seeds for their financially independent life.

Though the duo will no longer be using Sussex Royal after April 1 — they truly don’t need the brand to become successful as non-royals.

View this post on Instagram

In Tembisa, Johannesburg, today The Duke and Duchess visited to meet young entrepreneurs at the YES hub – a hive for creativity and social enterprise. Their visit was an amazing tour of the ingenuity and opportunity – seeing businesses that varied from food to essential sanitary products for local women. During their visit, they were able to sample food from ‘Chef Mish’ – a local masterchef winner – which he makes at the site as part of his catering business and cafe. They then joined YES community members to take part in training and tests that will help them gain skills and find work. On the third stop today, entrepreneur Moss showed The Duke and Duchess the organic produce he's growing in the township with aquaponics – supplying local restaurants. And finally, The Duke and Duchess met the women behind the amazing Blossom Care Solutions – who are making 80,000 sanitary pads every month for women in their community. They are 100% compostable, and provide an essential low-cost product for women and girls. The Duchess has long campaigned on this issue and wrote in Time magazine in 2017, saying: “In communities all over the globe, young girls’ potential is being squandered because we are too shy to talk about the most natural thing in the world. To that I say: we need to push the conversation, mobilize policy making surrounding menstrual health initiatives, support organizations who foster girls’ education from the ground up, and within our own homes, we need to rise above our puritanical bashfulness when it comes to talking about menstruation.” • See our previous post to see The Dukes speech #RoyalVisitSouthAfrica Photo ©️ PA images

A post shared by The Duke and Duchess of Sussex (@sussexroyal) on

The Sussexes may have made mistakes with the business plan

Prince Harry and Meghan Markle made their Megxit announcement very abruptly. As a result, many royal experts feel as though they rushed their business and plan rollout.

“It’s a classic example of how not to set up a business,” political commentator Suzanne Evans said on Good Morning Britain. “They’ve made every mistake in the book. They built this website in secret, suddenly launching it on an unsuspecting world. And of course, the Royal Family went, ‘oh, what? Stop? No, it’s not going to happen’. You can’t trade on the royal brand, it’s an institution.”

Prince Harry and Meghan Markle will no longer be using Sussex Royal

After weeks of speculation, it has now been agreed upon by the duke and duchess and the British Royal family that the Sussexes will not use the term Sussex Royal moving forward.

“Given the specific UK government rules surrounding use of the word ‘Royal’, it has been therefore agreed that their non-profit organization, when it is announced this Spring, will not be named Sussex Royal Foundation,” the Sussexes’ spokeswoman said in a statement. “The Duke and Duchess of Sussex do not intend to use ‘SussexRoyal’ in any territory post Spring 2020.”

This is unfortunate considering the “royal” part of the Sussexes brand was the most lucrative aspect of it. Royal experts estimated that it was worth billions of dollars. They’ve also put a ton of money into trademarking Sussex Royal and building their Instagram page, and website.

View this post on Instagram

has come to an end, but The Duke and Duchess have had the opportunity to look back on an incredible 10 days through South Africa, Botswana, Angola and Malawi. Thank you for following along! Their Royal Highness’s journey took them 15,000 miles across southern Africa where they we’re greeted by so many amazing people along the way. They witnessed the great partnership between the UK and Africa, met local community groups, leaders, and youth and elders, who all imparted knowledge and inspiration. On their final day of the tour, The Duchess said: “Please know that you have all given us so much inspiration, so much hope – and above all, you have given us joy.” • During their tour, The Duke and Duchess unveiled three new Queens Commonwealth Canopy projects, protecting forests and planting trees, and worked with the British Government to announce investment of £8m in technology and skills in the region. The Duke traveled to Angola to focus on the ongoing mission to rid the world of landmines, an extension of the work that was pioneered by his mother, Diana, Princess of Wales. The Duchess announced gender grants from the Association of Commonwealth Universities to improve access to higher education for women, as well as four scholarships for students studying across the commonwealth. Throughout this trip they were able to join an important and essential conversation about the rights of women and girls – not isolated to Southern Africa, but also globally. Throughout this visit, The Duke and Duchess were struck by the spirit and generosity from every community they visited. Speaking to young entrepreneurs in Tembisa, a township in Johannesburg, The Duke said: “As I raise my own son, I want to make sure that what I’ve learned here – the value of the natural world, the value of community and friendship – is something that I can pass on to him.” • Thank you to everyone who supported from afar, and those who have followed along the way! We hope you enjoy this wrap up video to the tune of a wonderful song by The Soweto Gospel Choir, a favourite of The Duke and Duchess. Video ©️ SussexRoyal

A post shared by The Duke and Duchess of Sussex (@sussexroyal) on

Meghan Markle and Prince Harry don’t need Sussex Royal

Though it appears that Meghan Markle and Prince Harry are losing out on a lot by not fighting for Sussex Royal. However, one royal expert doesn’t think they need it.

“They don’t need to use it,” marketing expert, Piers Bracher told Express. “You get talking about it either way. They have an enormous amount of sympathy from people in or below their age group but for those older than them the word ‘tiresome’ springs to mind. If you look at their combined revenue generation you’d find it’s billions because they have the ability to create vast amounts of generosity among rich people.”

We think with all of their connections these two will be just fine without Sussex Royal.