Meghan Markle and Prince Harry Don’t Need the Sussex Royal Brand
Prince Harry and Meghan Markle have just released the final details of their exit from the British Royal Family. The pair have been living a relatively quiet life on Vancouver Island in Canada. However, at the end of this month, the duo will head back to the U.K. to carry out an intense schedule of final royal duties.
After that, the Sussexes will be free to live life as they please for the next 12-months until their new roles are reevaluated by the remaining senior members of the royal family. They’ve already begun planting seeds for their financially independent life.
Though the duo will no longer be using Sussex Royal after April 1 — they truly don’t need the brand to become successful as non-royals.
The Sussexes may have made mistakes with the business plan
Prince Harry and Meghan Markle made their Megxit announcement very abruptly. As a result, many royal experts feel as though they rushed their business and plan rollout.
“It’s a classic example of how not to set up a business,” political commentator Suzanne Evans said on Good Morning Britain. “They’ve made every mistake in the book. They built this website in secret, suddenly launching it on an unsuspecting world. And of course, the Royal Family went, ‘oh, what? Stop? No, it’s not going to happen’. You can’t trade on the royal brand, it’s an institution.”
Prince Harry and Meghan Markle will no longer be using Sussex Royal
After weeks of speculation, it has now been agreed upon by the duke and duchess and the British Royal family that the Sussexes will not use the term Sussex Royal moving forward.
“Given the specific UK government rules surrounding use of the word ‘Royal’, it has been therefore agreed that their non-profit organization, when it is announced this Spring, will not be named Sussex Royal Foundation,” the Sussexes’ spokeswoman said in a statement. “The Duke and Duchess of Sussex do not intend to use ‘SussexRoyal’ in any territory post Spring 2020.”
This is unfortunate considering the “royal” part of the Sussexes brand was the most lucrative aspect of it. Royal experts estimated that it was worth billions of dollars. They’ve also put a ton of money into trademarking Sussex Royal and building their Instagram page, and website.
Meghan Markle and Prince Harry don’t need Sussex Royal
Though it appears that Meghan Markle and Prince Harry are losing out on a lot by not fighting for Sussex Royal. However, one royal expert doesn’t think they need it.
“They don’t need to use it,” marketing expert, Piers Bracher told Express. “You get talking about it either way. They have an enormous amount of sympathy from people in or below their age group but for those older than them the word ‘tiresome’ springs to mind. If you look at their combined revenue generation you’d find it’s billions because they have the ability to create vast amounts of generosity among rich people.”
We think with all of their connections these two will be just fine without Sussex Royal.