Batfleck Wants to Save the Day — And Detroit


Batfleck is brushing Detroit’s bankruptcy blues aside and is here to save the day. That’s right, Superman and Batman are officially heading to Motor City to shoot the sequel of Warner Bros’s (NYSE:TWX) blockbuster Man of Steel, and the good news is it only took a $35-million state incentive to get them there.

According to USA Today, the Michigan Film Office announced the news Thursday and told the largest city in Michigan to expect Batman and Superman on its grounds sometime in the first three months of 2014. The original Man of Steel hit U.S. theaters on June 14 of this year, and was a blockbuster success not only domestically, but also in theaters overseas with a worldwide opening of $196.7 million.

That means good things for debt-ridden Detroit, which will benefit from the $131 million worth of in-state expenditures that the film will require, as well as its widespread popularity and far-reaching audience. Officially announcing its bankruptcy earlier in the summer, the metro area needs all the help it can get to rebuild — help to regain consumer and investor trust, and make Detroit a more appealing place to live once again.

The film won’t only make Detroit look good on the big screen, it will also provide a whole host of temporary job opportunities as well as additional work for vendors, hotels, and merchants. The MFO reports that the film will employ more than 400 workers and thousands of extras, along with the help of about 500 local vendors.

Man of Steel stars and workers are also estimated to spend $5.1 million on local hotels, all in all adding up to an anticipated $131 million in in-state expenditures.

Even the film’s director and actors are excited about its new location. Detroit was the hot spot for hits like AMC’s (AMCX) Low Winter Sun and Transformers 4 and the movie’s director Zach Snyder said in a MFO statement according to Deadline, “Detroit is a great example of a quintessential American city, and I know it will make the perfect backdrop for our movie.”

In addition, Detroit is no doubt geared up to take advantage of the buzz surrounding the Superman-Batman film ever since Warner Bros. announced that Affleck would be the next Batman. Critics stormed social media sites last week when they heard the news, instigating trending hashtags like #betterthanbatmanbenaffleck and #anyonebutaffleck. But the show will go on, Batfleck included, and the recent rumble is exactly what both Warner Bros and Detroit need to attract a strong showing for its release on July 17, 2015.

The first Man of Steel was shot primarily in Vancouver, but will move to Detroit and even Toronto soon enough. Even though superhero films usually require several locations to complete their production, the majority of the filming will take place in the economically-floundering state, and Detroit will serve as both Metropolis and Gotham for Affleck’s Batman and Henry Cavill’s Superman.

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