Last week’s big release Transformers: Dark of the Moon (NYSE:VIAB) will likely continue its reign at the box office this weekend. The film, released ahead of the holiday weekend last Wednesday, has already grossed $204.4 domestically and $486.6 million worldwide, making it the fourth largest grossing film of the year as it heads into its second weekend.
But hoping to take this weekend’s top spot from the behemoth is the Hollywood’s latest R-rated comedy, Horrible Bosses. The film, starring comedy heavyweights Jason Sudeikis and Jason Bateman alongside Charlie Day, Jennifer Aniston, Kevin Spacey, and Colin Farrell, is about three men who conspire to murder their “horrible bosses”.
But after the release of Bad Teacher last weekend and other popular R-rated comedies like Bridesmaids and The Hangover Part II, audiences may be less receptive to the film unless it offers something new. Of course, if word-of-mouth is good, the film could continue to do well in following weeks, as was the case with Bridesmaids, which opened to $26.2 million back in May, but has since taken in a domestic gross of $154.9 million as it nears its two-month mark in theaters. Still, the film looks poised for a second place premiere, as Transformers is projected to take in another $40 million this weekend.
Also opening this weekend is the family film, Zookeeper, starring Kevin James as the Zookeeper who can talk to animals. The film is tracking well with the under-12 crowd, but isn’t doing as well with other demos as its studio, Sony (NYSE:SNE), had expected. With such limited appeal, the film will likely take in sales in the range of Jim Carey’s recent release, Popper’s Penguins, which brought in $18.4 its opening weekend and has grossed $53.8 million to date. The film might do slightly better thanks to heavy Hollywood hitters like Adam Sandler, Sylvester Stallone, Nick Nolte, Judd Apatow, and Cher, all lending their voices to various animal characters.