Lego Movie Has All the Right Pieces Built Into a Box Office Hit
Remember how much fun it was to spend hours on the carpet, piecing together entire kingdoms and civilizations with colored plastic blocks and little yellow men? Judging by box office revenue, that’s exactly how much fun the recently released Lego Movie is to watch.
Movies released over the President’s Day weekend were overwhelmingly surpassed by The Lego Movie for weekend grosses after it pulled in $50 million in its second weekend, according to Box Office Mojo. The four films that hit theaters for the first time – RoboCop, About Last Night, Endless Love, and Winter’s Tale – all did considerably worse.
More important than revenue is the percentage decrease in revenue between the first and second weekend in theaters, which for The Lego Movie, according to Box Office Mojo, was considerably less than that of other films in its genre at a 28 percent decrease in ticket sales, compared to The Lorax, which dropped 35 percent in the same time span. The film attracted a solid cast of voice actors like Will Arnett, Elizabeth Banks, Morgan Freeman, Charlie Day, and Jonah Hill.
The story, told in animated Lego characters, follows an everyday construction worker named Emmet (Chris Pratt), who is embroiled in events beyond his expertise. He is told he must lead a team of other Legos against the nefarious Lego villain Lord Business (Will Ferrell) because he is fabled “Master Builder” who is the key to saving everyone.
Perhaps part of the secret to The Lego Movie’s success is its ability to draw a mixed audience. “Adults are going to find two things. One, this is unlike anything we’ve ever seen before, both visually and also the story. It’s unlike anything that’s ever been done. And two, they’re going to really, thoroughly enjoy bringing their kid to this movie,” said Pratt, who voices the film’s star, in an interview with The Red Carpet.
“[It’s] not like other movies where you’re like, ‘Ugh. Why couldn’t I see what I wanted to see? Instead, I have to take my kid to see this damn kids movie.’ This is not that movie. This is a movie you’re going to enjoy watching,” he said, per The Red Carpet.
So far, The Lego Movie has taken the top total gross for 2014 out of a total of 69 movies that have been released so far, even beating out the highly popular Ride Along, which has a total lifetime gross of $117 million and had its opening weekend on the Martin Luther King Jr. four-day weekend, per Box Office Mojo. The toy-themed film, on the other hand, pulled in $69 million on its opening weekend, the first weekend of February. It’s notable that Ride Along did have a considerably smaller production budget than the expensive efforts needed for an animated film at $25 million compared to $60 million.