There’s two ways of measuring a film’s success — the number of award nominations it receives, and how much money it takes in at the box office. The latest Transformers installation may not succeed at the former, but has already claimed this year’s top spot when it comes to the latter.
Transformers: Dark of the Moon, starring Shia LaBeouf and franchise newcomer Rosie Huntington-Whitley, had the highest-grossing Fourth of July weekend in box office history, beating out 2004’s Spider-Man 2. The film brought in $97.5 million for the regular weekend, Friday through Monday, and over $180 million in the extended six-day weekend beginning Wednesday of last week. The film also beat this year’s record for highest opening weekend, beating out previous victor Pirates of the Caribbean: On Stranger Tides (NYSE:DIS), which brought in $90.2 million its opening weekend, but is currently topping $1 billion worldwide. With this weekend’s box office success, Dark of the Moon is already ranked fourth in terms of box office bucks, and could overtake On Stranger Tides for the second spot or even rival The Hangover Part II for this year’s top domestic spot overall.
However, inflation might have something to do with the film’s fiscal success, as Dark of the Moon, though posting more revenue than Spider-Man 2, sold less tickets than its predecessor, and for that matter, sold less tickets than the first Transformers film. Dark of the Moon also got a revenue boost from 3-D (NYSE:RLD) ticket sales.