Netflix Is the Most Popular Streaming Service in the World, New Report Finds

Netflix comes out on top in the battle of the streaming video services, but it’s facing increased competition from upstarts like DC Universe, according to a new report from Parrot Analytics.

Netflix owns 71% of the global streaming video on demand (SVOD) market, the 2018 Global Television Demand Report found, and grabs 68% of the market in the U.S. The research firm came up with those numbers after looking at data from social media, fan and critic sites, video streaming, and other sources and then using it to calculate the “global demand for content.”

The most popular streaming services after Netflix

Netflix | Joan Cros/NurPhoto via Getty Images

Amazon Prime Video took the No. 2 spot for global demand for digital originals in 2018, Parrot Analytics found, with 11% of the market. Hulu was in third place with 9%, followed by CBS All Access with 4%, and DC Universe with 1%. Other services, such as YouTube Premium or Facebook Watch, made up 4% of the market.

In the U.S., the ranking was the same, with Amazon claiming 10% of the market, Hulu 9%, CBS All Access 5%, DC Universe 1%, and all others 7%. CBS All Access did better with viewers interested in original dramas, while DC Universe was popular with those interested in action and adventure.

More than 300 new digital originals premiered in 2018

More than 319 new digital original series premiered in 2018, according to the report. That’s more than double the 147 that premiered in 2017. Much of that content came from Netflix, which released 139 new titles in 2018, Parrot Analytics found.

Given Netflix’s dominance in streaming originals, it’s no surprise that 16 of the top 20 series in the U.S. were from the service. Overall, the six most popular digital originals last year in the U.S. were The Chilling Adventures of Sabrina, Titans, Stranger Things, Star Trek: Discovery, Orange Is the New Black, and 13 Reasons Why. With the exception of Titans, which is available through DC Universe, and Star Trek, which is available through CBS All Access, all are Netflix shows.

While shows like The Chilling Adventures of Sabrina and Stranger Things enjoy global popularity, there were some regional variations. In France, Spain, and Brazil, for example, La Casa De Papel (Money Heist), was the most in-demand show. Spanish-language drama Cable Girls was the fourth-most-popular show in Spain. Galinha Pintadinha, a children’s show, nabbed the No. 3 spot in Brazil.   

Netflix has spent billions on new content

Netflix spent an estimated $12 billion on content creation and licensing in 2018, according to the report, and that number could reach $15 billion in 2019. Amazon spent an estimated $5 billion, while Hulu spent $2.5 billion. Among the shows coming this year from Netflix are Season 3 of Stranger Things, Season 3 of GLOW, the final season of Fuller House, and Season 3 of The Crown.

Nearly 140 million people around the world subscribe to Netflix, according to the company’s Q4 2018 report. Amazon has roughly 100 million subscribers, while Hulu, which is only available in the U.S., has 25 million worldwide subscribers.

Several new players plan to enter the streaming video market in 2019, including Disney with its Disney Plus service and Apple with Apple TV Plus. Whether those new offerings are able to challenge Netflix’s streaming dominance remains to be seen.

Read more: The Best Comic Book TV Adaptations on Netflix That Aren’t DC or Marvel

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