Netflix Warns Fans: The ‘Bird Box’ Challenge Could Hurt You

It seems like every day people come up with new ways to hurt themselves in an attempt to become internet famous. Remember the Tide Pod Challenge, when teenagers started literally poisoning themselves with laundry detergent chemicals just to look cool?

The latest craziness to make rounds on the web has to do with Netflix’s scary movie du jour, Bird Box. This psychological thriller broke records when an estimated 45 million viewers watched it in the first seven days of release. But now the network had to issue a statement thanks to a scary new challenge people are performing that was inspired by the film.

What is ‘Bird Box’?

The movie Bird Box tells the story of a family living in a post-apocalyptic nightmare. In this weird new world, everyone must wear blindfolds all the time to avoid causing their own deaths. That’s because if they accidentally catch a glimpse of the monsters – strange entities the viewer never gets to see – they are compelled to immediately commit suicide. So clearly, the stakes are high.

The film narrative follows a mother named Malorie (Sandra Bullock) who is trying to navigate her two children to safety. The challenge of this is that she and the kids must face the world while blindfolded. This image of Bullock with her eyes covered has sparked so many memes. It also inspired a new challenge for people to try – at their own risk.

What is the ‘Bird Box’ challenge?

To achieve the Bird Box challenge, people attempt to perform everyday tasks while wearing a blindfold. Some of these tasks seem benign and harmless. But to achieve more likes and viewers, fans have begun recording themselves trying to do increasingly more difficult things. One video (which is hopefully fake) shows a blindfolded person driving a car. Some Bird Box challenge participants even blindfold their children for fun.

It’s not like random people are the only ones participating. A YouTube star named Morgan Adams put together a 24-hour Bird Box challenge that racked up 2 million views in 5 days. ABC put a segment on Good Morning America where one host tried to apply makeup to the co-host while blindfolded. It was all supposed to be in good fun – but that doesn’t change the fact that people are getting hurt.

How did Netflix respond to the ‘Bird Box’ challenge?

The network finds no amusement in the stupidity and potentially dangerous outcome of this new viral internet challenge. They sent out a warning from their Twitter account that said:

“Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl (these are the two unnamed children in the movie) have just one wish for 2019 and it is that you not end up in the hospital due to memes.”

The obvious problem is that people can take things too far and could fall or get seriously injured during the Bird Box challenge. Some critics also believe it’s offensive to people who are visually impaired in real life.

Your best bet? Skip this challenge and just enjoy the movie instead.