New ‘Mockingjay’ Teaser Gives Exciting First Look at District 13

The latest teaser for The Hunger Games: Mockingjay – Part 1 is here and it’s bringing fans another speech from the Capitol’s President Snow — but this one comes with an added twist.

The first PSA-style teaser for the film was released a few weeks ago, featuring Snow (played by Donald Sutherland) coldly delivering a very clear message to the districts of Panem: stand with the Capitol or suffer. In the newest clip, he’s again addressing the public in an effort to encourage unity, this time with tributes Peeta Mellark (Josh Hutcherson) and Johanna Mason (Jena Malone) standing by his side. But things don’t go exactly as planned. His supposedly inspirational speech is interrupted by an important message from District 13.

As fans of the bestselling trilogy know, Mockingjay follows Katniss Everdeen (Jennifer Lawrence) after she is rescued from her second stint in the Games and taken to District 13 by rebellion leaders hoping to make her the symbol of a mass revolution against the Capitol. Meanwhile, Peeta and Johanna remain trapped in the Capitol, with Snow using their presence as a demonstration of Panem’s unity. Despite his best efforts, the rebels have other plans, as highlighted in the latest clip.

This is the audience’s first ever look at the film adaptation of District 13. While the teaser doesn’t give away too much, it does show former tribute Beetee (Jeffrey Wright), whom was also rescued at the end of the last Hunger Games movie, Catching Fire, breaking through the Capitol’s connection to let all the districts know that the rebellion lives on, as does Everdeen, the Mockingjay.

The teasers are part of an elaborate Capitol-themed website serving to promote the movie and build social media buzz. Not that the film really has to worry about garnering interest — the YA series has a devoted fan base, both in book and movie form. The trilogy has over 26 million books in print, including movie tie-in books. Both of the first novels in the franchise were New York Times bestsellers and Mockingjay in particular topped all U.S. bestseller lists.

The film adaptations have also delivered. The Hunger Games surprised everyone with its debut, earning $152.2 million at the box office its opening weekend and making it the third largest opening weekend gross of any movie in North America at the time of its release in 2012. It eventually grossed over $691 million worldwide against its budget of $78 million. The follow-up, 2013’s Catching Fire, topped that significantly, earning over $864 million worldwide. It is the highest grossing film distributed by Lionsgate and the fifth highest grossing movie of 2013.

If Part 1 of the Mockingjay adaptation follows the trend of past YA literary franchises with two-part endings, like Harry Potter or Twilight, it will probably gross slightly more than its predecessor but not anywhere near as much as the final movie. As it is, the film is projected to easily earn upwards of $900 million worldwide. But with excitement for the movie only mounting with every new teaser, it wouldn’t be surprising to see Mockingjay smash even more records than expected.

More From Wall St. Cheat Sheet: